Nippon Columbia Group and amana Produce Koki Nakamura's "Next Trad," Fusing Traditional Music with AI Visual Expression

Nippon Columbia Group and amana Inc. have collaborated to produce "Next Trad," a branding movie for folk artist Koki Nakamura. The project merges traditional Japanese music with cutting-edge AI-generated visuals to explore new creative possibilities.
Press ReleaseNQ 96/100出典：PR Times

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  • 📰 Published: May 20, 2026 at 20:00
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Amana Inc.'s specialized AI organization, A³, has partnered with Nippon Columbia Group Inc. (NCG) to create the artist branding movie "Next Trad" for folk singer and Tsugaru-shamisen player Koki Nakamura. This video work combines traditional Japanese music with AI visual expression, blending live-action performance and singing by Nakamura with AI-generated visuals to depict a worldview spanning the "past, present, and future." The project is a joint effort to explore new possibilities in AI-driven video production, where NCG's expertise in music and artist production meets A³'s advancements in AI-based creative development.

FAQ

What is "Next Trad"?

It is an artist branding movie for folk singer and Tsugaru-shamisen player Koki Nakamura, which combines his live-action performance with AI-generated visuals to create a unique artistic experience.

Who produced the "Next Trad" movie?

It was a joint production by Nippon Columbia Group (NCG) and amana Inc.'s specialized AI organization, A³｜amana AI architects.

What is the main concept of the film?

The concept is a "journey connecting the past and future," reinterpreting traditional Japanese music as a modern visual experience. It is structured in three chapters: "Earth (Past)," "City (Present)," and "Heavens (Future)."

Who is Koki Nakamura?

Koki Nakamura is a renowned folk singer and Tsugaru-shamisen player, known for winning world championships and his work in updating traditional Japanese folk music for contemporary audiences.

What was the goal of this collaboration between Nippon Columbia and amana?

The project aimed to explore new possibilities in video production by leveraging AI, challenging the fusion of traditional culture with cutting-edge technology to create a new form of visual expression.

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