[DAO Management Study Session] Designing based on "Can even my parents use it?", Shirahama Town, Wakayama's Community Management Techniques Revealed

Alyawmu Co., Ltd. (Headquarters: Sapporo City, Representative Director: Hiroaki Hatanaka), which promotes regional revitalization through NFTs, implemented a "DAO Management Study Session" for Local Revitalization Cooperators who have relocated, utilizing their Local Revitalization Cooperator DAO solution.

This study session welcomed "Yuto-san," who is active as a Local Revitalization Cooperator in Shirahama Town, Wakayama Prefecture, as a lecturer. He shared locally-rooted SNS strategies honed in the field, covering everything from the launch and operation of the LINE Open Chat "Shirahamania," differentiated use of Instagram, TikTok, and X for various purposes, to hands-on, grassroots sales activities in the local area.

What is the DAO Management Study Session?

Local Revitalization Cooperators have widely varying missions and environments depending on the municipality and are often called "jobs without a single right answer." On the other hand, in fields across the country, there is a wealth of reproducible learning, such as practical knowledge, lessons from failures, and ways of interacting with people, which cannot be measured by numbers.

Alyawmu Co., Ltd. conducts study sessions with the aim of "transforming the experiences of each cooperator, without letting them end within the individual, into cross-cutting learning."

By having cooperators who are achieving results in the field speak for themselves, they create a more practical and realistic learning environment for cooperators who are about to start their assignments or who are currently active and facing challenges.

Themes at the DAO Management Study Session

This study session is not just about sharing know-how but focuses on the "process until results are achieved," including:

- Organizing missions requested by local governments
- The behind-the-scenes of daily diligent activities
- How to build trust with local residents and the local government
- Practical examples of SNS communication and creating a network of people involved
- Things that didn't go well and current challenges

The content is designed so that cooperators can participate while thinking, "How can this be applied to my own region?"

This Session's Theme

Yuto-san's session on Shirahama Town, Wakayama Prefecture: "Designing and Operating a Local Community Combining On-site Activities and SNS Communication."

In this study session, Yuto-san, who is active in Shirahama Town, explained the following with practical examples:

- Daily on-site activity schedule and flow design for generating SNS content
- Reasons for choosing LINE Open Chat "Shirahamania" and target audience design
- Differentiated use of X, Instagram, and TikTok for specific purposes and modeling through research
- Communication strategies unique to Shirahama Town as a tourist destination, aimed at engaging "repeat visitors"

Particularly noteworthy was the community management philosophy centered on local residents, where instead of choosing Discord, which is common in Web3 communities, LINE Open Chat was selected based on the criterion of "Can even my parents use it?", and successful preceding cases in Hakuba Village, Nagano Prefecture, were thoroughly researched and optimized for the local Shirahama area.

Practical Case Study ①: On-site "Sales" Begins by Not Emphasizing Being a Cooperator

What Yuto-san emphasizes in building trust on-site is not front-loading his title of "Cooperator" during first encounters.

First, he enters a shop as a customer, enjoys the meal, and during casual conversation at checkout, introduces himself later, saying, "Actually, I'm a cooperator who moved here from Iwate." Since he speaks standard Japanese in the Kansai region, he naturally creates a situation where people ask him, "Where are you from?", and from there, he builds relationships.

The phrase "I'm from Iwate" has become the biggest entry point for generating strong surprise and interest in Wakayama, successfully connecting casual conversation to building rapport with shop owners, and then smoothly guiding them to the Open Chat without any sense of incongruity.

Practical Case Study ②: LINE Open Chat Chosen Based on the Criterion "Can even my parents use it?"

Yuto-san's strategy core was also the selection of LINE Open Chat as the community's foundation, rather than Discord, which is common in the Web3 sphere.

The judgment criterion was clear: "Can even my parents be introduced and join immediately?" If the target audience were NFT or DAO enthusiasts, Discord would be fine, but if the main target is local residents, Discord, which requires app installation, was judged to be too high a hurdle.

He referred to an Open Chat in Hakuba Village, Nagano Prefecture, operated by an individual, which grew to a scale of 2,000-3,000 people in 2-3 years. Yuto-san thoroughly modeled everything, including the operator being an influencer in the region and operational rules like "reply within 3 minutes," "daily weather forecast distribution," and "summarizing tourist spots using notes," so much so that he called it a "perfect copy," and then optimized and introduced it in Shirahama Town.

Practical Case Study ③: Shirahama's Unique Target Design for Engaging Repeat Tourists

Shirahama Town is a tourist destination visited by approximately 3 million tourists annually, characterized by a high repeat rate. Under the simple target setting of "people who love Shirahama and either live there or visit for tourism," Yuto-san believes that the repeat visitor segment already possesses.