Altius Link Releases Case Study on 50% Reduction in Processing Time for Dentsu Operation Partners' Back-Office Operations in Vietnam

Altius Link, Inc. (Headquarters: Shibuya-ku, Tokyo; President and Representative Director: Masatoshi Natani; hereinafter "Altius Link") has released a successful case study regarding the back-office operations of Dentsu Operation Partners Inc. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Takayoshi Iwai; hereinafter "Dentsu Operation Partners"), which achieved a 50% reduction in processing time and improved quality through business standardization. These operations are managed in Vietnam by our group company, Altius Link Vietnam.

This case study embodies the sustainable value creation derived from our new vision, "Total CX² Design Company," as a concrete result.

[Link: Click here for the Dentsu Operation Partners case study]

Background and Challenges Dentsu Operation Partners outsourced its back-office operations to our company against a backdrop of business expansion and the need to strengthen Business Continuity Planning (BCP). Subsequently, the operations previously managed in Dalian, China, were transferred to our Vietnam base with the goal of building a more strategic and long-term structure. The scope of work is diverse, ranging from digital advertising effectiveness verification reporting and ad submission support to finance and human resources/labor management—all of which require a high level of expertise and accurate judgment. In executing these sophisticated tasks at an overseas base, the challenge was to "create a mechanism that achieves business efficiency while maintaining the same quality level as in Japan."

Results and Key Points of the Initiative - Business Standardization via Proprietary Work Procedures We created Standard Operating Procedures (SOPs) that are more detailed than typical manuals, breaking down and visualizing work processes to standardize operations. This has enabled even new employees to perform tasks at a consistent quality level. Furthermore, the use of SOPs has reduced training periods by 25%, establishing a system where staff can contribute effectively to the field at an early stage.

- 50% Reduction in Processing Time and Stable Operations Despite a 5.3x Increase in Workload In addition to business standardization via SOPs, we have implemented optimal task allocation based on staff skills. Through these efforts, we have reduced the processing time for the entire accounting and finance process by approximately 50%. We have successfully built a stable operational structure even while the workload increased by 5.3 times.

- Realizing High-Value-Added BPO by Securing Highly Proficient Japanese Speakers In recruitment interviews, we conduct email writing tests in addition to oral interviews to select candidates who can express the attentiveness and consideration required in Japanese business settings. Furthermore, through joint lectures with local Vietnamese universities and referral hiring, we consistently secure high-level Japanese-speaking talent. With this structure, we handle advertising effectiveness visualization and document creation on behalf of Japanese sales representatives, providing value-added business support that goes beyond simple task delegation through detailed communication in Japanese.

[Link: Click here for the Dentsu Operation Partners case study]

Moving forward, we will strive to provide even higher-quality services by promoting multi-skilling among staff and leveling out workloads through cross-team collaboration, while also keeping AI utilization in view.

Additionally, we will continue to contribute to the business growth and corporate value enhancement of our client companies through the use of the latest technology and high-level human-led operations.

Related Information - Global Back-Office Service Page: https://www.services.altius-link.com/services/overseas/ - Case study on transferring back-office operations to overseas bases, which improved Dentsu Operation Partners' efficiency by 30%: https://www.altius-link.com/news/detail20251208.html - Group company Altius Link Vietnam signs MOU with Hanoi University of Science and Technology to promote joint research in AI and BPO: https://www.altius-link.com/news/detail20250821_02.html

About Altius Link Vietnam Joint Stock Company Altius Link Vietnam Joint Stock Company is the first outsourcing company established with Japanese capital in Vietnam, founded in November 2009. In addition to contact centers for both domestic and international markets and Japanese-language back-office services (data entry, general affairs/HR, drawing creation, image editing), the company provides various services including marketing and research. By maximizing the know-how of Japanese-quality contact center and BPO operations that Altius Link has cultivated in Japan for many years, we contribute to the productivity and brand strength of our client companies.

Location: 10F Detech Tower Ⅱ, 107 Nguyen Phong Sac Str., Cau Giay Dist., Hanoi, Vietnam Established: November 2009 Representative: Kuninao Sagawa, President and Representative Director Capital: 50 billion VND Business Description: CRM business, BPO business, research services Corporate URL: https://altius-link.vn/

Product names and company names mentioned in this release are trademarks or registered trademarks of their respective companies.