Haircare Brand 'Linon,' an Amazon Bestseller, Appoints Girls Group 'ME:I' as Brand Ambassador

SOLIA Co., Ltd., headquartered in Minato-ku, Tokyo, with Seiro Nishiguchi as Representative Director, launched an integrated promotion for its haircare brand 'Linon' on April 12, 2026. This promotion features the appointment of the girls group 'ME:I' as brand ambassadors and the release of the new product 'Linon Straight Shampoo & Treatment.' The campaign includes a music tie-up with ME:I's song 'Update ME,' which was released on April 13, 2026, at 0:00. A concept movie tied to the song was released on a special website after achieving 4170 reposts on social media. ME:I members will post promotional content on TikTok starting April 13, 2026. A press conference will be held to announce the new product, featuring a debut performance of 'Update ME' by ME:I and a talk session with comedian Naoto Ikeda. An SNS campaign, '2nd Anniversary Celebration Campaign,' will begin on April 17, 2026, on Linon's official X account. Limited-edition collaboration packages will be sold from late May 2026 at physical stores, Amazon, and Qoo10. Linon's existing products include the Amazon bestseller 'Linon Lock Oil,' 'Linon Moist Hair Milk,' and 'Linon Scalp Cleanse Brush'.