More Practical Learning Than Books: Insight Learning Service Centou Playground Renewed with the Theme 'Learning the Art of Insights with Fun'

alma Inc. (Headquarters: Meguro-ku, Tokyo; President and CEO: Takatoshi Saito; hereinafter referred to as 'alma'), the developer and provider of Japan's first* insight management cloud 'Centou', is pleased to announce the renewal of its learning service 'Centou Playground' (pronounced: Centou Playground), which allows users to practically acquire customer insights. This renewal is in response to an increase in users.

*1: Based on research results in 'Insight Management' conducted by our company from March 1, 2026, to March 30, 2026.

Making Customer Insights More Accessible, Moving Beyond Just Knowledge With the widespread adoption of generative AI, the barrier to 'creating something' and 'giving form to ideas' is lowering. Consequently, the importance of insights, such as 'for whose problems are we creating?' and the necessity of sharing the same insights within a team, are increasing.

On the other hand, 'customer insights' (user insights) tend to be ambiguous, often remaining at the level of individual knowledge, such as 'I have a vague understanding, but it's hard to explain...'.

Therefore, Centou Playground has been expanding its content with the theme of 'learning that is more practical than books and can be used in real work,' aiming to enable teams to handle insights. Content Example 1: The Secret of Insights (Content that allows learning about the concepts and handling of insights through quizzes)

Content Example 2: Insight Encyclopedia (A collection of case studies with our unique analysis on how various products and services, regardless of industry, have grown by capturing specific insights)

With the expansion of content, we have now refreshed the site's key visual. Under the theme 'Learning the Art of Insights with Fun,' we aim to update customer insights from individual intuition and sense to a skill that can be mastered by teams.