Approximately 90% of Overseas Business Managers Selling in China Say They Have 'No Plans to Withdraw'!

Allwill, a company specializing in cross-border business support for China, conducted a survey on the 'China Market Strategy of Japanese Companies' targeting overseas business managers, China operations heads, and executives. The results show that approximately 90% of respondents have 'no plans to withdraw' from the Chinese market. The top three reasons for continuing operations are: 1) Securing sales and profits in China, 2) Maintaining relationships with existing customers and partners, and 3) The importance of China as a hub in the global supply chain. Meanwhile, the biggest challenge identified is 'intensifying price and quality competition in China and the declining advantage of imported goods,' cited by 24.2% of respondents. To manage costs and risks while continuing operations, managers are primarily considering or implementing 'reviews of supply chains and procurement networks' and 'expanding outsourcing to local partners.' Furthermore, over 65% of respondents believe that their sales performance and brand recognition in China contribute to their business expansion in other overseas markets, particularly in Asia. Over 70% stated that they apply insights gained from e-commerce promotions and SNS marketing in China to their operations in Japan and other countries. Allwill provides a 'one-stop cross-border e-commerce service' to help companies overcome these challenges and enter the Chinese market effectively. This service provides end-to-end support from product registration to logistics and marketing, lowering barriers to entry and enabling sustainable business expansion.