What was the main purpose of the survey conducted by All Today Co., Ltd.?

The survey aimed to understand the operational hurdles and challenges faced by restaurant owners when considering the implementation of a store-specific app.

What is the top issue restaurant owners want to solve by implementing an app?

The most desired outcome is 'building a stable revenue base by improving the repeat customer rate', followed by 'reducing operational burden' and 'effective marketing through customer data accumulation'.

Why is improving the repeat customer rate so important for restaurants?

The survey suggests that acquiring new customers is becoming increasingly difficult in the current market, making it crucial for restaurants to focus on retaining existing customers to ensure stable revenue.

Besides revenue, what other operational challenges do restaurants face that they hope an app can address?

Restaurants are looking for ways to reduce operational burdens, such as handling phone reservations and inquiries, and they see apps as a tool to automate customer relationship building and improve efficiency with limited staff.

What does the survey indicate about the desired functionality of a restaurant app?

Restaurant owners are not just looking for a new way to attract customers, but rather a system that can automate customer engagement, foster loyalty, and efficiently build a base of repeat customers.

[For Restaurants Aiming to Move Beyond Reservation Sites] The Top Issue to Solve with App Implementation is 'Building a Stable Revenue Base by Improving Repeat Customer Rate'!

Published Mar 30, 2026 9:00 PM ・ Updated Jun 2, 2026 1:01 PM ・ 5 min read ・ Source: PR TIMES

A survey reveals that restaurant owners' needs for app implementation are focused on improving repeat customer rates and operational efficiency.

All Today Co., Ltd. (Headquarters: Saitama City, Saitama Prefecture) has conducted a survey on the 'Operational Hurdles in Implementing Store Apps in the Restaurant Industry' targeting managers and operations managers of repeat-customer-oriented stores (food and beverage). We are pleased to announce the results.

Survey Overview Survey Title: Survey on 'Operational Hurdles in Implementing Store Apps in the Restaurant Industry' 【Survey Period】March 13, 2026 (Friday) - March 17, 2026 (Tuesday) 【Survey Method】Internet survey conducted by PRIZMA (https://www.prizma-link.com/press) 【Number of Respondents】251 people 【Survey Target】Monitors who responded that they are managers or operations managers of repeat-customer-oriented stores (food and beverage) at the time of the survey. 【Survey Provider】All Today Co., Ltd. (https://www.alltoday.jp/) 【Monitor Provider】Sakurisa

*When quoting the results of this survey, please use the URL of All Today Co., Ltd. (https://www.alltoday.jp/).

Survey Results Summary

When asked, 'If you could implement your own official store app, which of your current management issues would you be happy to solve?', the most common answer was 'Building a stable revenue base by improving the repeat customer rate' (46.2%), followed by 'Reducing operational burden such as phone reservations and inquiry handling' (41.4%), and 'Effective marketing through accumulation of customer data' (37.1%).

The fact that 'Building a stable revenue base by improving the repeat customer rate' was the most frequent answer suggests the current market situation where acquiring new customers is becoming increasingly difficult. The next highest response was 'Reducing operational burden,' indicating that alongside securing revenue, reducing the operational load on the ground is also a challenge. Furthermore, 'accumulation of customer data' also ranked high, suggesting that what経営者 (managers) are seeking from an app is not merely a new customer acquisition tool, but a system that can automate customer relationship building with limited staff and efficiently foster repeat customers.

So, to solve these management issues, what specific functions are actually needed in store operations? <img src="http

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Source: PR TIMES
Category: News

[For Restaurants Aiming to Move Beyond Reservation Sites] The Top Issue to Solve with App Implementation is 'Building a Stable Revenue Base by Improving Repeat Customer Rate'!

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