AliExpress Launches 'Early Summer Sale' with Up to 60% Off Starting May 18

The global e-commerce platform 'AliExpress' has announced an expansion of its latest technology products, which consistently garner high interest from Japanese users, alongside an 'Early Summer Sale' offering up to 60% off from Monday, May 18 at 00:00 to Friday, May 22 at 23:59.

Furthermore, against the backdrop of growing interest in the outdoor and sports categories, AliExpress is participating in various offline events to aim at creating new brand value together with users and partner companies. Going forward, the company will participate as a sponsor in the 'Tour of Japan 2026', one of Japan's leading bicycle road races starting from Sunday, May 24. This move is designed to provide a purchasing experience that fuses online and offline elements, responding to diversifying consumer needs.

■ 'Early Summer Sale' Launch
This sale will heavily feature popular categories that attract significant interest from Japanese users, such as smart devices and gadgets, AI-related devices, and sports/outdoor goods. Particularly in the latest technology product sector, the product lineup and brand collaborations will be further strengthened to provide a rich shopping experience for Japanese users.
Sale Period: May 18 (Mon) 00:00 - May 22 (Fri) 23:59
Sale Site: https://s.click.aliexpress.com/e/_c4eWSNd5

Numerous New Technology Products Highly Anticipated by Japanese Users
The sale will offer a multitude of new products in the technology sector. Some of the highlights include:
OnePlus's latest flagship smartphones and tablets, Bigme e-book readers, ANBERNIC retro game consoles, Blackview rugged smartphones and smartwatches, ALLDOCUBE and Headwolf high-performance tablets, Baseus, Shokz, and MOONDROP Bluetooth earphones, NICEHCK, ZiiGaat, and TANGZU wired earphones, FIREBAT mini PCs, and more.

■ Sponsoring the 'Tour of Japan 2026', One of Japan's Premier Bicycle Road Races
In response to the increasing interest in sports-related products among Japanese users, AliExpress Japan is participating in various offline events to expand touchpoints with sports fans.
The company will participate as a sponsor in the 'Tour of Japan 2026', which will be held from Sunday, May 24 to Sunday, May 31, 2026. At the event, AliExpress will set up exhibition booths where visitors can experience their products. Together with approximately 20 brands, products from multiple popular categories such as cycling gear, sports gadgets, and outdoor equipment are scheduled to be displayed.
In addition, participatory games and event-exclusive surprise projects will be held to further deepen interaction with Japanese consumers and cycling fans. Through participation in this event, AliExpress aims to further strengthen its brand influence in Japan's sports and cycling sectors.

● Scheduled Exhibition Locations
May 24 (Sun) Sakai Stage (Sakai City, Osaka Prefecture)
May 31 (Sun) Tokyo Stage (Shinagawa Ward, Tokyo)
*Image context: AliExpress exhibition booth at the 'Tour of Japan 2025'

■ AliExpress Japan Supports SHIBATIRE Racing Team
Achieves Runner-Up in Two Consecutive Races at 'D1 GRAND PRIX'
AliExpress is also supporting participation in Japan's premier drift race, the 'D1 GRAND PRIX', through a sponsorship of the SHIBATIRE racing team. At the event held in Aichi Prefecture from May 9 (Sat) to 10 (Sun), 2026, the team secured runner-up positions in two consecutive races, Round 1 and Round 2. This resulted in significant competitive success and generated great excitement through brand co-creation via motorsports. Moving forward, AliExpress will continue to expand its touchpoints with fans in the sports category while widely promoting the appeal of the unique shopping experience it offers.

■ Official SNS
X (formerly Twitter): https://x.com/AliExpress_JP
Instagram: https://www.instagram.com/aliexpress_official_jp/

■ About AliExpress
AliExpress is a global retail e-commerce platform established in 2010 by Alibaba International Digital Commerce Group. Consumers can buy products directly from manufacturers around the world, and the platform offers a wide variety of goods at competitive prices.