AliExpress to Hold 'Spring Excitement Sale' from April 13

Global e-commerce platform AliExpress will hold a 'Spring Excitement Sale' from April 13, 2026, 16:00 JST to April 20, 2026, 15:59 JST, offering up to 60% off. This sale is in response to the increasing demand for automotive accessories among Japanese users. The automotive accessories category has shown significant growth on AliExpress. During the 'AliExpress 16th Anniversary Sale' in March 2026, the Gross Merchandise Volume (GMV) for the automotive products category on the first day increased by approximately 180% compared to the same period last year. Specifically, sales of automotive tires, in-car electronics, and car customization related products performed strongly, with multiple brands achieving high sales results. The 'Spring Excitement Sale' will provide Japanese consumers with more choices through discounts of up to 60% and an expanded range of brands. This is expected to contribute to the continued growth of the category. Japanese tire brand 'SHIBATIRE' officially opened its store on AliExpress in February 2026. During the 'AliExpress 16th Anniversary Sale,' SHIBATIRE expanded its online sales channels by leveraging AliExpress's global operational capabilities and the customer attraction power of large-scale sales, achieving strong sales. In early April 2026, Tatsuhiro Shibata, Representative Director of SHIBATIRE, visited AliExpress headquarters to exchange opinions with AliExpress's Japan market representative regarding future collaboration. This aims to further evolve the cooperative relationship between automotive brands and the platform. AliExpress continues to record robust growth in various automotive product areas, including scan tools, in-car electronics, and tires. This reaffirms the high potential of the automotive related sector in the Japanese market for AliExpress. By continuing to attract quality brands and expand product categories, AliExpress expects to build a foundation for mid-to-long-term sustainable growth. AliExpress will continue to strengthen its automotive accessories category, expanding its product lineup regardless of whether they are domestic or international brands. The platform will also provide a better purchasing experience for Japanese users through campaigns and collaborations with related brands.