Alcon Japan Appoints Ren Ishikawa as New Image Model for FreshLook Daily Disposable Color Contact Lens Series

Alcon Japan K.K. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Stephan Eigenmann; hereinafter "Alcon Japan") announced the appointment of Ren Ishikawa as the new image model for its daily disposable color contact lens series, "FreshLook(R) Dailies(R) Illuminate" and "FreshLook(R) One Day Color." New creative assets, including promotional materials and product images featuring actress and model Ren Ishikawa, are scheduled to be deployed on the official website and at contact lens retailers nationwide from mid-June.

New Key Visual Featuring Ren Ishikawa

"FreshLook Dailies Illuminate" is a daily disposable color contact lens that naturally enhances the contour of the iris, accentuating one's natural charm. It is available in five colors that create a natural yet impressive look. "FreshLook One Day Color" is a daily disposable color contact lens that blends three different patterns and colors into a single lens, providing depth and a three-dimensional effect to the eyes. It offers four color variations to match desired impressions. Both products feature a structure designed with safety in mind, where the pigment does not come into contact with the eye (Note 1). Additionally, the lens curvature and thickness are precisely engineered for excellent on-eye stability, minimizing rotation of the colored portion (Note 2), maintaining a natural appearance and clear vision. (Note 2)

Product Package Image

Regarding her appointment as the image model, Ren Ishikawa commented: "I am truly honored to be appointed as the new image model. Since discovering the 'FreshLook' series, being able to choose the impression of my eyes based on my plans or mood has made going out and meeting people even more enjoyable. I hope that by adding color to your eyes, your everyday life and special days become even healthier and more confident."

Stephan Eigenmann, Representative Director and President of Alcon Japan, stated: "We are very pleased to appoint Ren Ishikawa as the image model for the 'FreshLook' series and to refresh our brand creative. Ms. Ishikawa's expressive ability, which is natural yet changes her impression for each role and captivates many people, strongly resonates with our brand concept of 'subtly changing the impression of the eyes and bringing out adult charm,' leading to her appointment. The 'FreshLook' series is primarily used by women in their 20s to 40s. We look forward to delivering the appeal of this series to more people through Ren Ishikawa, who is active as an actress and model and is supported by women as a role model."

(Note 1) The pigment is encapsulated within the same material as the lens, and the lens surface is manufactured to be smooth and even.
(Note 2) Individual results may vary.

Product Information

Single-use colored contact lenses for vision correction, single-use colored contact lenses for non-vision correction

Brand Name: FOCUS(R) DAILIES(R)

Approval Number: 21000BZY00068000

About Alcon

Alcon helps people see brilliantly in countries around the world. As a global leader in eye care with over 75 years of history, we offer a broad portfolio of products to enhance vision and improve lives. Our surgical and vision care products touch the lives of people with conditions such as cataracts, glaucoma, retinal diseases, and refractive errors. Our more than 25,000 employees enhance quality of life through innovative products, partnerships with eye care professionals, and programs that improve access to quality eye care.

Alcon Japan, the Japanese subsidiary of Alcon, has been providing eye care products to healthcare professionals and patients in Japan for over 50 years since its establishment in 1973.

For more information, please visit www.alcon.co.jp.

Contact lenses are highly controlled medical devices. Please ensure you follow the instructions below when wearing them.

Obtain them after an examination and prescription from an ophthalmologist. Also, be sure to have regular check-ups.

Always read the product package insert.

Adhere to the correct wearing time (wearing time varies by individual; always follow your ophthalmologist's instructions).

Follow the handling instructions and use correctly.

If you feel any abnormality, immediately consult an ophthalmologist.

Always observe the usage period.

Never use a lens that is damaged or defective.