[Hydro Flask®] Limited Design Expressing the Joy of Early Summer! "Callie Groove Collection" Featuring a Wave-like Pink Gradient is Here

Alco Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture; President and CEO: Masahiro Furuhata), the general agent in Japan for the American stainless steel bottle brand "Hydro Flask®", will release the limited collection "Callie Groove Collection" on Wednesday, June 17th, exclusively at its directly managed stores and official online store.

What is the Callie Groove Collection?

This limited design is inspired by the serene coastal landscape, featuring a wavy pink gradient. It expresses the bright and joyful mood of early summer throughout the bottle. The collection name "Callie" was chosen for its friendly sound that naturally brings a smile when spoken.

Additionally, the 200ml "MICRO HYDRO" comes equipped with a removable strap for easy portability. Thanks to Hydro Flask's unique superior insulation technology, you can enjoy cold, delicious beverages all day long, even as temperatures begin to rise.

Product Overview

CALLIEGROOVE 200ml MICRO HYDRO

¥3,850 (tax included)

CALLIEGROOVE 24oz WIDE FLEX STRAW CAP

¥7,480 (tax included)

CALLIEGROOVE 32oz WIDE FLEX STRAW CAP

¥8,580 (tax included)

• Release Date: Wednesday, June 17, 2026

• Retailers: Directly managed stores and official online store

https://www.hydroflask.co.jp/

Hydro Flask®

Bend, Oregon, USA, the birthplace of Hydro Flask®, is an area where outdoor activities and craft beer are extremely popular. In 2009, when single-wall stainless steel bottles and hard plastic bottles dominated the American market, Hydro Flask began selling its first insulated bottles (Growlers) capable of keeping drinks cold or hot. These bottles, initially sold by hand, quickly captured the hearts of locals with the promise of "being able to drink cold beer anytime."

Subsequently, unique PR strategies, such as providing bottles to lifeguards who were gaining attention in beach areas, proved successful, and the brand's popularity rapidly expanded. Sales surpassed 100 million yen in 2011, and international sales began in 2015, starting with Europe. Within two years, the brand had expanded into over 20 countries and made its debut in Japan in the same year. Hydro Flask boasts approximately 70% market share in the stainless steel insulated bottle market in the United States, and the brand name "Hydro Flask" is more widely known than the term "insulated bottle."

One of Hydro Flask's major attractions is its rich and diverse product lineup, including bottles, various accessories, lightweight bottles suitable for outdoor use, cutlery, and soft goods for outings. Hydro Flask's mission is to provide the world with more refreshment than imagined.