- "ALCANTARA®" has been adopted for the interior of DS Automobiles' new C-SUV, "DS N°7". - The exclusive color "Blu Eterno," developed specifically for this model, creates a sophisticated cabin space. - The material uses 68% certified recycled polyester.

ALCANTARA® has been adopted for the interior of the new SUV "DS N°7" by French automaker DS Automobiles. The exclusive color "Blu Eterno", specially developed for this model, provides a new space where elegance, the latest technology, and sustainability coexist.

Sophisticated Spatial Design with the New Exclusive Color "Blu Eterno" Combining depth and brilliance, "Blu Eterno" accentuates the unique texture of ALCANTARA®, bringing harmony and strength to the vehicle's interior. The material uses 68% certified recycled polyester. It seamlessly blends with brushed aluminum decorations, tailored stitching inspired by the DS logo, and graphic patterns, realizing a comfortable interior that fuses craftsmanship with advanced technology.

The Value Brought by the "Made in Italy" Supply Chain The new "DS N°7" will be produced at the Melfi plant in the province of Potenza, Italy. This plant is located close to Alcantara's production facility in the Umbria region, embodying the environmental considerations that both brands mutually prioritize.

Comment from Eugenio Lolli, Chairman and CEO of Alcantara S.p.A. "The collaboration with DS Automobiles brings perfect synergy for Alcantara. Both companies share a vision of sustainable luxury based on technology, elegance, and performance. The exclusive color Blu Eterno, created for the new DS N°7, is clear proof of this, enhancing the appeal of our material while perfectly embodying the innovative and sophisticated identity of the DS brand."

Fusing French savoir-faire (craftsmanship) and Italian craftsmanship, the new "DS N°7" combines sensory comfort with environmental considerations, proposing a new form of travel.

* Image assets regarding this press release can be downloaded from here. https://www.dropbox.com/scl/fo/u3q356tb815njhbiuijbo/AIJltcs75uhxnBZziuASh7g?rlkey=c03cczsjlvujw1q4ac6dtcnoj&st=tv7kh5wk&dl=0

About Alcantara S.p.A. - www.alcantara.com Founded in 1972, Alcantara S.p.A. is one of the leading companies representing "Made in Italy", with its headquarters in Milan and production and R&D facilities located in the nature-rich Umbria region.

"ALCANTARA®", a registered trademark of Alcantara S.p.A., is selected by top brands in various fields, from automotive and fashion to interior design and consumer electronics, as a highly functional material that combines excellent sensory qualities, beauty, and functionality.

Furthermore, in 2009, Alcantara became the first Italian company to obtain Carbon Neutrality certification from the international independent certification body TÜV SÜD by thoroughly measuring, reducing, and offsetting its CO₂ emissions. While offsetting is not the ultimate solution, the projects supported bring concrete social benefits to the regions and are considered an effective means to accelerate climate change measures beyond the value chain. To record these activities, a BDO-certified sustainability report (https://sustainabilityreport.alcantara.com/ja/) is published annually.

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  • Source: PR TIMES
  • Category: News