Yuki Shimizu, representative director of Akari Hosho Co., Ltd. (Head office: Chuo-ku, Osaka City, Osaka Prefecture; Representative Director: Yuki Shimizu; hereinafter "Akari Hosho"), announces his appointment as auditor of the newly established industry association 'Kosha Kyo: Association of Senior Housing Introduction Services,' formed by companies operating in the elderly housing referral sector.
Launch of a New Industry Association Led by Elderly Housing Referral Providers
Demand for housing referral services for seniors is rapidly growing. At the same time, media reports have highlighted inappropriate practices by some operators—such as excessive referral fees—raising public concern. In light of discussions set to take place in 2025 by the Ministry of Health, Labour and Welfare's 'Advisory Committee on the Future of Paid Elderly Homes,' the need has intensified for referral providers to unite autonomously and establish fair, self-regulated market standards.
Responding to this situation, leading companies in the sector have come together to form a new industry association: the 'Kosha Kyo: Association of Senior Housing Introduction Services.'
The association's core activities are structured around four key pillars:
1 Protection of consumer (user/family) interests and improvement of market conditions
2 Promotion of healthy growth and fair competition among referral providers
3 Building a sustainable ecosystem and enhancing productivity in the elder care industry
4 Enhancing public recognition and advocacy of the social value of referral services
Association Overview
Name: Kosha Kyo: Association of Senior Housing Introduction Services
Representative: Daisaku Yasuda, Representative Director (President and CEO, Courier Co., Ltd.)
Established: June 26, 2026
Address: Ebisu Garden Playce Tower 18F, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6018
URL: https://koshokyo.or.jp
Statement on Appointment as Auditor (Yuki Shimizu, Attorney-at-Law and Representative Director of Akari Hosho)
This association was established so that referral service providers can demonstrate to society their commitment to fair, neutral, and transparent operations. As auditor, I aim to help build trust among operators, government authorities, and users, contributing to a society where elderly individuals can choose their housing with confidence.
Furthermore, there is close collaboration between elderly housing referral services and our own 'Lifetime Support (Guarantor) Services' for seniors. Both industries must work together to build systems that ensure users can access services with peace of mind.
We will continue walking alongside all stakeholders toward a society where seniors and their families can confidently choose their future lifestyles.
Announcement of Inaugural Forum
To commemorate its founding, the association will host an 'Inaugural Forum' on Tuesday, June 30, 2026, in Nagatacho, Tokyo (National Association of Towns and Villages Hall).
Date: Tuesday, June 30, 2026
Ceremony: 6:30 PM – 7:20 PM
Reception: 7:20 PM – 8:30 PM
Venue: 2nd Floor Hall, National Association of Towns and Villages
1-11-35 Nagatacho, Chiyoda-ku, Tokyo
Media coverage on the day is welcome, and advance features or previews are also encouraged.
Please register via the following form:
https://docs.google.com/forms/d/e/1FAIpQLSdCGhU18Yn9m5urEp4_T4Ylt02jDXDX5slguV4RiJAHCgBF-g/viewform
For any inquiries, please feel free to contact us.
About Akari Hosho's Guarantor Services
A legal guarantor plays a vital role in supporting the lives of elderly individuals living alone—providing financial guarantees for hospitalization or facility admission, responding in emergencies, and arranging for personal custody when needed.
The 'Lifetime Support (Guarantor Service)' not only acts as a guarantor during hospitalization or facility admission in place of family, but also regularly checks in on clients, monitors health conditions, and handles funeral arrangements, ash interment, and administrative procedures after death.
Main Users:
・ Elderly individuals living alone without close relatives
・ Elderly couples without children
・ Individuals who have family but are estranged or have difficult relationships
・ Single individuals aged 40–60 preparing for later life (end-of-life planning)
・ Working-age individuals supporting aging parents (risk mitigation)
Common Concerns:
・ Needing a guarantor due to lack of family in later life
・ Not wanting to burden family with posthumous procedures
・ Seeking support for parents' end-of-life planning
・ Being denied hospitalization due to lack of a guarantor
・ Wanting to enter a senior home but unable to find a guarantor
・ Having no one to entrust with post-death arrangements
Akari Hosho provides services backed by trust and reliability, delivered by legal experts such as attorneys and judicial scriveners, and medical/elder care professionals including nurses and care managers.
Led by attorneys and scriveners with expertise in elder care and medical law, Akari Hosho offers comprehensive, high-quality support tailored to individual needs—including financial guarantees and posthumous affairs management. Together with nurses, care managers, and other medical/elder care specialists, we also provide robust life support services, including emergency response.
Beyond strict compliance with the 'Guidelines for Lifetime Support Services for the Elderly' established by the Ministry of Health, Labour and Welfare, Akari Hosho served as a founding steering committee member of the 'National Association of Lifetime Support Services for the Elderly'—the first nationwide industry group in the guarantor services sector. We are committed to fair operations, including transparent service terms and pricing, and mandatory detailed contract explanations provided by legal professionals.
At Akari Hosho, we strive to realize a society where all elderly individuals can live their later years with peace of mind, through reliable end-of-life planning and guarantor services.
Company Overview
Company Name: Akari Hosho Co., Ltd.
Address: 11F AB, MF Nishitenma Building, 4-3-18 Nishitenma, Kita-ku, Osaka City, Osaka 530-0047
Representative: Representative Director Yuki Shimizu
Capital: 100 million JPY (including reserve funds)
Founded: July 8, 2024
Business Overview:
In collaboration with trusted professionals—including attorneys, judicial scriveners, nurses, and care managers—we provide the 'Akari Hosho' guarantor service (covering financial guarantees, emergency response, and personal custody), fully compliant with government-established guidelines.
Official Website: https://www.akarihosho.jp/ PR TIMES: https://prtimes.jp/main/html/searchrlp/company_id/156029
FACT BOX
- Source: PR TIMES
- Category: 就任