Sof' Brand's First Collaboration Product: "Sof' Iwaizumi Yogurt Flavor" Recreates the Taste of "Iwaizumi Yogurt" Exclusively in Soft Serve
Akagi Nyugyo Co., Ltd. will launch "Sof' Iwaizumi Yogurt Flavor," a new product supervised by Iwaizumi Holdings Co., Ltd., nationwide on May 18, 2026. This product recreates the popular "Iwaizumi Yogurt" taste, offering a rich yet refreshing aftertaste, embodying both brands' commitment to quality ingredients.
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- 📰 Published: May 13, 2026 at 23:00
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Akagi Nyugyo Co., Ltd. (Headquarters: Fukaya City, Saitama Prefecture; President: Sota Inoue) will launch "Sof' Iwaizumi Yogurt Flavor," supervised by Iwaizumi Holdings Co., Ltd. (Headquarters: 23-2 Oaza Omote, Otsugo, Iwaizumi-cho, Shimohei-gun, Iwate Prefecture; Representative Director and President: Kin'ya Yamashita), nationwide on Monday, May 18, 2026.
"Iwaizumi Yogurt" is a yogurt made with local Iwate raw milk and carefully selected lactic acid bacteria, produced through a unique low-temperature, long-term fermentation process that values "the inherent deliciousness of the ingredients." It is a long-selling product loved across generations, characterized by its rich, smooth, and uniquely chewy texture, and a gentle sweetness that brings out the natural deliciousness of raw milk.
The commitment of Iwaizumi Yogurt to preserving the inherent deliciousness of ingredients aligns with Sof's brand concept, which expresses "the deliciousness found only in soft serve" using carefully selected ingredients and focusing on the natural taste of the ingredients themselves. This shared dedication led to the realization of this collaboration.
This product is a yogurt-flavored ice cream developed to evoke the popular "Iwaizumi Yogurt" made in Iwaizumi Town, Iwate Prefecture, offering a rich yet refreshing aftertaste. To express the rich milky richness and refreshing acidity of Iwaizumi Yogurt, the milk fat content is set at 6.4%, higher than typical yogurt*, and the acidity is moderately adjusted. While allowing you to fully experience the rich richness of milk, it has a refreshing taste with a moderate acidity and a clean aftertaste. Please take this opportunity to enjoy it.
*Typical yogurt has 3.0% milk fat content, this product has 6.4% milk fat content.
Akagi Nyugyo aims to propose new ice cream products that can be enjoyed more easily, in order to convey its corporate message "Let's Play." to customers.
[Product Information]
■Sof' Iwaizumi Yogurt Flavor
Suggested Retail Price: 194 yen (tax included)
Category: Ice Milk
Volume: 150ml
Energy: 152kcal
Release Date: Monday, May 18, 2026
Sales Area: Nationwide
[What is Iwaizumi Yogurt?]
"Iwaizumi Yogurt" is a uniquely chewy yogurt produced in the rich natural environment of Iwaizumi Town, Iwate Prefecture, using a proprietary method. Unlike general yogurts, it is characterized by its rich, smooth, and uniquely chewy texture, created by fermenting slowly at a lower temperature for a longer period. The raw milk used is fresh milk squeezed from cows carefully raised by dairy farmers around Iwaizumi Town. Its rich richness and gentle sweetness are enjoyed by a wide range of generations, from children to adults. "Iwaizumi Yogurt," which utilizes the natural goodness of its ingredients and minimizes the use of additives, is a long-selling product that has been loved by many customers for many years.
"Iwaizumi Yogurt" is a yogurt made with local Iwate raw milk and carefully selected lactic acid bacteria, produced through a unique low-temperature, long-term fermentation process that values "the inherent deliciousness of the ingredients." It is a long-selling product loved across generations, characterized by its rich, smooth, and uniquely chewy texture, and a gentle sweetness that brings out the natural deliciousness of raw milk.
The commitment of Iwaizumi Yogurt to preserving the inherent deliciousness of ingredients aligns with Sof's brand concept, which expresses "the deliciousness found only in soft serve" using carefully selected ingredients and focusing on the natural taste of the ingredients themselves. This shared dedication led to the realization of this collaboration.
This product is a yogurt-flavored ice cream developed to evoke the popular "Iwaizumi Yogurt" made in Iwaizumi Town, Iwate Prefecture, offering a rich yet refreshing aftertaste. To express the rich milky richness and refreshing acidity of Iwaizumi Yogurt, the milk fat content is set at 6.4%, higher than typical yogurt*, and the acidity is moderately adjusted. While allowing you to fully experience the rich richness of milk, it has a refreshing taste with a moderate acidity and a clean aftertaste. Please take this opportunity to enjoy it.
*Typical yogurt has 3.0% milk fat content, this product has 6.4% milk fat content.
Akagi Nyugyo aims to propose new ice cream products that can be enjoyed more easily, in order to convey its corporate message "Let's Play." to customers.
[Product Information]
■Sof' Iwaizumi Yogurt Flavor
Suggested Retail Price: 194 yen (tax included)
Category: Ice Milk
Volume: 150ml
Energy: 152kcal
Release Date: Monday, May 18, 2026
Sales Area: Nationwide
[What is Iwaizumi Yogurt?]
"Iwaizumi Yogurt" is a uniquely chewy yogurt produced in the rich natural environment of Iwaizumi Town, Iwate Prefecture, using a proprietary method. Unlike general yogurts, it is characterized by its rich, smooth, and uniquely chewy texture, created by fermenting slowly at a lower temperature for a longer period. The raw milk used is fresh milk squeezed from cows carefully raised by dairy farmers around Iwaizumi Town. Its rich richness and gentle sweetness are enjoyed by a wide range of generations, from children to adults. "Iwaizumi Yogurt," which utilizes the natural goodness of its ingredients and minimizes the use of additives, is a long-selling product that has been loved by many customers for many years.