Hearing is Wonderful ~The Challenge of Hearing Aids Connecting the Future~ "Towards a Future Where the Word 'Hearing Loss' Disappears and Everyone 'Enjoys Sound'"

Our company endorses April Dream, which aims to make April 1st a day for sharing dreams.

This press release is the dream of "Aisin Healthcare Co., Ltd."

Aisin Healthcare Co., Ltd. (Nishi-ku, Osaka; Representative Director: Mitsuhiro Kawamura https://www.aisinhc.co.jp/) exhibited at the virtual venue of the Osaka Healthcare Pavilion at EXPO2025 Osaka-Kansai Japan.

Under the theme of "Designing a Future Society Where Life Shines in 2050" at the same pavilion, we have widely disseminated the future possibilities of hearing aids.

However, that is just the beginning.

Until now, "hearing aids" have been perceived as "devices that compensate for hearing difficulties."
However, we want to change that common perception.

Sound is not just something that conveys information; it enriches life.
Our dream is to realize a "society where everyone can naturally enjoy sound."

We have supported the "hearing" of many customers through hearing aids.
What we realized in the process is that "being able to hear" itself is not the goal.

Natural smiles appearing during conversations with family.
Being moved by favorite music.
Noticing the hustle and bustle of the city and the sounds of the seasons.

All of these lead to the "joy of living."

In recent years, hearing aids have changed significantly due to technological advancements.
We will take that evolution a step further, transforming the value from "being able to hear" to "being able to enjoy."

Our stylish hearing aid "SENTI HC-001" https://www.aisinhc.co.jp/hochouki is not just a device to assist hearing, but

a hearing aid that offers new value with the aim of "enjoying" sound.

Its features include calm colors, a simple and adorable design, and the ability to adjust the sound quality yourself so that not only daily conversations but also music and environmental sounds can be felt comfortably. While accompanying the lifestyle of each individual user, it guides them from the experience of "hearing sound" to "enjoying sound."

And in the future, we want to realize a "society where the word hearing loss is no longer special,"

and where everyone can naturally "live with sound."

Our dream is not to create a "society where hearing aids are unnecessary," but to create a "society where the existence of hearing aids is not consciously recognized."

Towards a world where everyone, regardless of age or condition,
can enjoy sound, enjoy conversations, and enjoy life.

If sound changes, life changes.

We, "Aisin Healthcare Co., Ltd.," are seriously committed to realizing such a future.