[New Release] For hair in your 50s, 'water retention' is the key! 'UMIKARA® Rinse-Free Dense Collagen Shampoo' washed with collagen water launches in April
Key facts
- [New Release] For hair in your 50s, 'water retention' is the key! 'UMIKARA® Rinse-Free Dense Collagen Shampoo' washed with collagen water launches in April
- The new UMIKARA collagen shampoo for those in their 50s will be released in April.
- Date: March 29, 2026
Direct answer
The new UMIKARA collagen shampoo for those in their 50s will be released in April.
- Citation
- [New Release] For hair in your 50s, 'water retention' is the key! 'UMIKARA® Rinse-Free Dense Collagen Shampoo' washed with collagen water launches in April (March 29, 2026)
- Source
- PR Times
- Date
- March 29, 2026
The new UMIKARA collagen shampoo for those in their 50s will be released in April.
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 00:08
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1413h 18m after Published)


■ Development Background: Addressing hair concerns that increase with age through how you wash
After reaching their 50s, many people face worsening hair concerns such as "lack of manageability," "frizz and dryness," and "loss of body, bounce, and shine." Aishitoto Co., Ltd. (Nakagawa City, Fukuoka Prefecture; Representative: Hatsue Iwamoto) focused on the fact that these issues stem from a "lack of water retention" in the hair. Leveraging years of collagen research, we have developed a "serum-grade shampoo" that completes your hair care routine in one step, requiring no additional rinse or treatment.


*Results may vary by individual. *Based on internal company comparisons.
FAQ
What is the main hair concern addressed by the new UMIKARA® shampoo for people in their 50s?
The main hair concern addressed is the "lack of water retention" which leads to issues like lack of manageability, frizz, dryness, and loss of body, bounce, and shine.
What is the key ingredient or concept behind the development of this new shampoo?
The key concept is leveraging years of collagen research to address the "lack of water retention" in hair, with the shampoo being described as "serum-grade" and using "collagen water."
What is unique about the usage of the UMIKARA® Rinse-Free Dense Collagen Shampoo?
The shampoo is unique because it is a "rinse-free" product, meaning it completes the hair care routine in one step without requiring any additional rinse or treatment.
When was the UMIKARA® Rinse-Free Dense Collagen Shampoo launched?
The UMIKARA® Rinse-Free Dense Collagen Shampoo was launched in April.
What benefits are claimed for the hair after using the UMIKARA® Rinse-Free Dense Collagen Shampoo?
The claimed benefits are impressively moisturized and shiny hair, contrasting with previous frizzy and unmanageable hair conditions.