[New Release] For hair in your 50s, 'water retention' is the key! 'UMIKARA® Rinse-Free Dense Collagen Shampoo' washed with collagen water launches in April
The new UMIKARA collagen shampoo for those in their 50s will be released in April.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 16:57
- 🔍 Collected: March 28, 2026 at 21:59 (5h 2m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 08:14 (418h 14m after Collected)
■ Development Background: Addressing hair concerns that increase with age through how you wash
After reaching their 50s, many people face worsening hair concerns such as "lack of manageability," "frizz and dryness," and "loss of body, bounce, and shine." Aishitoto Co., Ltd. (Nakagawa City, Fukuoka Prefecture; Representative: Hatsue Iwamoto) focused on the fact that these issues stem from a "lack of water retention" in the hair. Leveraging years of collagen research, we have developed a "serum-grade shampoo" that completes your hair care routine in one step, requiring no additional rinse or treatment.
*Results may vary by individual. *Based on internal company comparisons.