AISEI Inc. (Headquarters: Higashiyodogawa-ku, Osaka; Representative: Hiroki Yamashita) is pleased to announce the appointment of actor and model Ayaka Konno as the new muse for its color contact lens brand "éRouge." To coincide with this, two new colors that express the brand's new worldview and achieve a "fluffy, melting transparency" that blends into the eyes will be released today, July 1, 2026, at 13:30.

▼ Click here for the official website and social media

Brand Site: https://erouge.jp/

ÉRouge Official Instagram: https://www.instagram.com/erouge_official/

ÉRouge Official X: https://x.com/erouge2weeks

・ Ayaka Konno, active as an actor and model, appointed as the new muse!

We have appointed Ayaka Konno, who exudes high transparency and natural beauty, as our new muse. Her light-infused transparency and soft, gentle atmosphere further enhance "subtle beauty that fits into everyday life," which is what ÉRouge aims for.

<Ayaka Konno Profile>

Born June 24, 1999, from Chiba Prefecture.

Gained attention for her role in "Kamen Rider Zi-O" in 2018. Exclusive model for "non-no," loved by the nickname "Kon-chan." She is also gaining attention as an actress with a series of leading roles and has many upcoming appearances. Leveraging her overwhelming visual appeal, she is active in various fields including modeling, drama, and commercials.

・ Two new "fluffy, melting transparency" colors are here!

With the theme "Transparency beyond bare face, melting into your eyes," the fluffy lens design and meltingly soft colors create trendy, natural-looking eyes.

These two colors were born after repeated trial and error, responding to user requests for lenses that are "great for everyday use but offer a slight update to the eyes."

Coco Poodle

Meltingly pure, cocoa brown ♡

Creates captivating eyes with moist color and transparency.

Lily Mousse

Softly colored, blissful beige ♡

With milky beige, for sweet and lovely eyes.

・ A lineup of 13 colors for natural looks anytime

ÉRouge focuses on the convenience of 2-week replacement (2week) and designs that are "easy for anyone to use regardless of scene or generation," currently offering a total of 13 colors.

With the addition of new colors, the options for customizing your daily look have further expanded.

Additionally, all colors have been upgraded to include "UV cut & Moisture."

・ About éRouge

ÉRouge, with its concept of "always natural," proposes designs that are easy for anyone to use regardless of scene or generation, meeting the needs of the 2-week market. These color contact lenses enhance the charm of your eyes with natural colors.

【Product Overview】

□ Product Name: ÉRouge

□ Sales Name: ÉRouge 2WEEKS UVM

□ Contents: 6 lenses per box

□ Wearing Period: 2-week replacement

□ BC: 8.7mm

□ DIA 14.1mm: Coco Poodle / Lily Mousse / Tear Latte / Mignon Chocolat / Tutu Noir / Urban Blanc / Baked Soufflé / Clarity Brown / Sheer Brown / Chic Brown / Smooth Brown

DIA 14.5mm: Flare Brown / Beige Ombre

□ Power: ±0.00 / -0.50 to -6.00 (0.25 steps) / -6.50 to -8.00 (0.50 steps)

□ Water Content: 38.0%

□ Center Thickness: 0.085mm (at -3.00D)

□ Seller: AISEI Inc.

□ Manufacturer: SHO-BI Labo Co., Ltd.

□ Medical Device Approval Number: 30100BZX00026A07

□ Classification: Highly Controlled Medical Device (Made in Taiwan)

□ Manufacturing Method: Cast mold method

□ Coloring Method: Sandwich method

□ Official Online Store: https://evercolor.jp

□ Product Page: https://evercolor.jp/i/200

・ About AISEI Inc.

AISEI Inc. was established in 2004 and entered the planning and sales of original brand color contact lenses. Currently, in addition to product development, we are promoting awareness activities to ensure safe enjoyment of contact lenses. We will continue to challenge ourselves to make our customers' daily lives a little more enjoyable through our color contact lens business and exciting products and initiatives that go beyond just color contact lenses.

AISEI Inc. HP: https://www.aiseis.jp/

【Contact Information】

Company Name: AISEI Inc.

Address: 4F, Lucid Square Shin-Osaka, 1-19-4 Higashinakajima, Higashiyodogawa-ku, Osaka 533-0033

Phone Number: 06-6327-3790

Representative: Hiroki Yamashita HP: https://www.aiseis.jp E-mail: support@aiseis.jp

FACT BOX

  • Source: PR TIMES
  • Category: 製品発売