NOBU Founder Nobuyuki Matsuhisa Appointed Global Ambassador

Airweave Inc. (Chiyoda-ku, Tokyo; Representative Director, Chairman and President: Honshu Takaoka; hereinafter "Airweave") has signed a global ambassador agreement with Nobuyuki Matsuhisa, founder of "NOBU," which operates restaurants and hotels in over 30 countries. Utilizing the knowledge of Mr. Matsuhisa, who is active worldwide, Airweave will promote its brand globally. Background of Ambassador Appointment Nobuyuki Matsuhisa is known not only as a chef who spread Japanese cuisine worldwide but also as a global entrepreneur who operates over 50 restaurants and luxury hotels across five continents. In his busy life traveling around the world, he prioritizes "high-quality sleep" to perform at his best and has been a long-time user of Airweave at home and on business trips. Furthermore, last year, Airweave bed mattresses were introduced in all rooms of the luxury ryokan "NOBU Ryokan Malibu," adjacent to one of the most popular NOBU restaurants in Malibu, California, USA. Airweave bedding will also be sequentially introduced in suites of NOBU hotels worldwide. Airweave is currently working on developing bedding that can be used globally, with a view to global expansion. Moving forward, Airweave aims to further grow its brand by promoting its value and appeal globally with Mr. Matsuhisa, who spread Japanese cuisine worldwide. Comment from Nobuyuki Matsuhisa "I have always been passionate about providing the best experience to my customers through my cuisine. On the other hand, what supports my own performance is thorough conditioning every day. Especially for me, who travels all over the world, ensuring high-quality 'sleep' wherever I am is an absolute condition for doing my best work. Airweave is an indispensable partner for me, allowing my body to rest deeply even during busy days and giving me vitality for the next morning." Born in Saitama Prefecture in 1949. After training at a sushi restaurant in Shinjuku, he gained experience overseas in Peru and Alaska, and opened his own restaurant "Matsuhisa" in Los Angeles in 1987. He attracted attention with his unique style, fusing Japanese cuisine with international elements such as olive oil, herbs, and citrus. In 1994, he founded "NOBU" in partnership with Robert De Niro and others. In 2013, the first "NOBU" brand hotel opened in Las Vegas. In 2024, he received the Order of the Rising Sun, Gold and Silver Rays. A documentary film "NOBU" has been released, attracting global attention.