Aim Factory Co., Ltd. Renews Corporate Logo and Establishes New Corporate Philosophy (Philosophy / Mission / Vision)

Aim Factory Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Kanae Kuri; hereinafter "the Company") is pleased to announce that it has renewed its corporate logo and established a new corporate philosophy (Philosophy / Mission / Vision) as of April 2, 2026.

■ 1. Background of the Change

Since its establishment in July 2008, the Company has specialized in human resources services for IT engineers, contributing to the development of Japan's IT and digital sectors.

In recent years, the advancement of AI and DX has significantly changed industrial structures and working styles, making the relationship between talent and companies more sophisticated and complex. Along with these market changes, the value provided by the Company has expanded beyond human resources services to areas such as "quality of decision-making" and "design of relationships."

Furthermore, as the organization grew, a gradual gap in perception emerged between the philosophy established at the time of founding and the values of employees working on the ground. A company-wide survey revealed a shared understanding that "we want to provide more meaningful intervention through our services that connect companies and people."

Based on these factors, we have renewed our corporate philosophy and changed our corporate logo to redefine our raison d'être, role, and the society we aim to create.

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■ 2. About the New Corporate Logo

・Overview of the Change

While inheriting the elephant icon, a symbol of our company since its founding, and our brand color red, we have refreshed the design to convey a greater sense of dynamism and forward momentum.

・Meaning Behind the New Design

The elephant continues to symbolize "strength," "trust," and "steady progress."

In this renewal, while retaining its essence, we have evolved it into a more flexible and dynamic form, expressing our corporate stance of continuing to take on challenges even in rapidly changing times.

Additionally, the brand color red symbolizes "passion," "challenge," and "energy," representing our commitment to continuously create new value in the relationship between people and companies.

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■ 3. New Corporate Philosophy (Philosophy / Mission / Vision)

■ 4. Key Points of the Philosophy Renewal

Our new Philosophy inherits the aspiration of "contributing to the development of innovation in Japan," which we have upheld since our founding, while redefining it by focusing on the more fundamental value of "connections."

Furthermore, we have evolved our previous approach:

Mission: "Connecting people and companies that bring about change"

Vision: "Becoming a company that contributes to the development of innovation in Japan"

and reorganized it into the following structure:

Philosophy: Our raison d'être in society

Mission: The role of our business in achieving that

Vision: The vision of the society realized beyond that

In addition, we have established "7Minds" as a code of conduct for each employee, connecting the philosophy with daily operations.

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■ 5. Representative's Comment

Since our founding in 2008, we have aimed to contribute to the development of innovation in Japan through human resources services specialized in the IT engineer domain.

However, with the advancement of AI and DX, the relationship between people and companies has changed significantly. It has become more important than ever to create "meaningful connections" that consider each individual's will and background, rather than just providing "human resources services."

Furthermore, in renewing this philosophy, we also listened to the voices of each employee. Through this process, we reaffirmed our shared desire to be "valuable interveners, not just intermediaries."

The Philosophy we have established, "Connections Move Society Forward," is our origin and our future guide.

Moving forward, under this philosophy, we will carefully unravel the intentions and relationships between people and companies, and by providing more fundamental value, we will contribute to the sustainable growth of society.

Aim Factory Co., Ltd.
Representative Director Kanae Kuri

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■ 6. Future Outlook

Under this philosophy, we will continue to create new value in the relationship between people and companies, contributing to the sustainable growth of society.

In addition to enhancing existing businesses, we will also work to provide value in broader areas to realize our philosophy.

We will continue to pursue challenges and innovations without losing sight of essential values, even in rapidly changing times, aiming to improve corporate value.

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【Company Profile】

Company Name: Aim Factory Co., Ltd.

Headquarters: Ark Mori Building 26F, 1-12-32 Akasaka, Minato-ku, Tokyo

Representative Director: Kanae Kuri

Business Activities: Human resources placement business, temporary staffing business, project employment support business (freelance), career information dissemination business for IT/Web engineers

Established: July 8, 2008

HP:https://www.aim-factory.co.jp/