LOUNIE x 3 Popular Influencers Propose: "Ready for Anywhere" Series – High-Functionality & Mix-and-Match Styles for Every Scene.

LOUNIE, a women's fashion brand, is launching its "Ready for Anywhere" series for Summer 2026, featuring high-performance materials and sophisticated designs for seamless transitions across various modern women's lifestyles. Three popular influencers—Shiori Irie, Misaki Shimura, and Kaori Omura—showcase nine mix-and-match styles, highlighting the comfort and elegance of the collection in their daily lives.
product_launch|campaignNQ 100/100出典:PR Times

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  • 📰 Published: April 4, 2026 at 02:30
  • 🔍 Collected: April 4, 2026 at 05:30 (3h 0m after Published)
  • 🤖 AI Analyzed: April 18, 2026 at 04:14 (334h 44m after Collected)

AIA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo / Representative Director: Tomoko Ishizawa) will launch a new series, "Ready for Anywhere," for its women's fashion brand "LOUNIE" in the summer of 2026, seamlessly connecting all aspects of modern women's lives.

This series combines astonishing functional materials—such as moisture-wicking, quick-drying, cool-touch, UV-cut, water-repellent, heat-shielding, and no-iron properties—with sophisticated designs. It pursues ultimate "ease and comfort," proposing outfits that allow women to go anywhere lightly and effortlessly.

In this project, three individuals—Ms. Shiori Irie, Ms. Misaki Shimura, and Ms. Kaori Omura—will reveal their mix-and-match styles, incorporating "Ready for Anywhere" into their real daily lives. Through nine life scenes, they will share the beauty and peace of mind that functionality brings, which they describe as wanting to wear "every day."

Shiori Irie

Beauty influencer and reader model.
Her "adult-cute" total coordination, linking makeup and fashion, utilizing her experience from her corporate days, is popular. Currently, in addition to her social media presence, she is active in various fields, including creating collaborative items with apparel brands.

Double-breasted jacket ¥35,200

Mix-and-match with a navy jacket!

"It's comfortably cool and provides a sense of security against strong sunlight and air conditioning. It's also easy to care for and wrinkle-resistant, so I reach for it without hesitation even on busy days. It's the ideal polished look that makes me think, 'I want to wear this every day.'" (Ms. Irie)

Scene: Cafe Working

"I paired a refreshing striped top with a white skirt to create a clean and impressive work outfit. The summer heat and humidity that bothered me during my corporate days are surprisingly comfortable and dry thanks to the moisture-wicking and cool-touch features. It's light and stress-free, yet it 'looks polished,' giving me confidence in my professional self." (Ms. Irie)

Scene: Beauty Day

"For a beauty day on my day off, I made a red top the centerpiece, pairing it with denim and a navy blazer for a sophisticated, clean casual look. Since the jacket has UV-cut and heat-shielding functions, I can now enjoy going out without worrying about strong sunlight or heat. The balance between casualness and neatness is just right, giving me the confidence that I can go anywhere with just this one outfit." (Ms. Irie)

Scene: Dinner

"For a special dinner, I layered a navy blazer over a blue heart-patterned dress for a refined and intellectual monotone style. The sweetness of the flowing silhouette is tightened by the jacket, adding a handsome elegance suitable for a hotel setting. Since it stays beautiful without worrying about wrinkles even while traveling, it's a reassuring outfit that allows me to confidently head to my next engagement." (Ms. Irie)


Misaki Shimura

Active as an Oggi Ogienne. Also an office worker who works daily at a major company. Her personal rule is to dress elegantly and sophisticatedly, always keeping "30% neatness" in mind, even on desk work days. She also has an active side, loving airplanes and enjoying art appreciation as a hobby.

Linen-like peplum blouse ¥18,700

Mix-and-match with a peplum blouse!

"I love the exquisite balance that makes this peplum blouse not too sweet, allowing it to be worn in a mature and elegant way. Despite its sophisticated look that doesn't feel like a functional material, it's a 'too perfect' piece equipped with UV-cut and moisture-wicking properties. Since it can be washed daily and worn without ironing, I reach for it without hesitation even on busy mornings." (Ms. Shimura)

Scene: Office Setup

"On busy mornings, I want to enjoy a clean look with a setup without overthinking it. Just by pairing the top and bottom, the sophisticated atmosphere is instantly enhanced, completing a neat and efficient work style. Adding a jacket further tightens the overall look, creating a trustworthy impression." (Ms. Shimura)

Scene: Art Museum

"For a weekend visit to an art museum, I chose an elegant and clean style that utilizes the three-dimensional effect of the peplum and the vertical line of the tight skirt. It pairs well with elegant skirts, creating a sophisticated and feminine mood just by wearing it." (Ms. Shimura)

Scene: Travel Stay

"For travel, I aimed for a relaxed and sophisticated style by pairing denim with a colored item. I love the navy x green combination, so I chose a green cardigan as an accent. The peplum's back design hides the waist area, so I can confidently wear slim-fit denim." (Ms. Shimura)


Kaori Omura

Entrepreneur, freelance PR.
Currently also presides over "Kaori Juku," with a mission to support women in shining brightly and authentically with a cheerful disposition.

Mix-and-match with a cup-in knit T-shirt!

"The most appealing feature is the exquisite neckline, which beautifully showcases the décolletage while providing a neat fit. With built-in cups in the soft knit material, it offers an incredibly stress-free and comfortable wearing experience without any constriction." (Ms. Omura)

Scene: Business Lunch

"For a business lunch, I wear a jacket to show respect to my counterpart and create a clean, polished style. I added a colored skirt for a touch of glamour. Even with a jacket layered over, the inner knit fits neatly and beautifully, allowing me to enjoy conversations with good posture." (Ms. Omura)

Scene: Meeting

"On meeting days, I wear spring-like pink around my face, which makes positive energy well up from within. The pink knit adds a soft accent to a clean all-white outfit." (Ms. Omura)

Scene: Business Trip

"For travel days on a business trip, I prioritize stress-free comfort with a cup-in knit and soft material pants. To protect against the cold in transit, I layer a sheer cardigan for a light and sophisticated impression." (Ms. Omura)

About LOUNIE

Proposing high-quality and sophisticated styles for women who live positively and authentically, with "beautiful, intelligent, and cool" as keywords.

Instagram: @lounie_jp

https://www.instagram.com/lounie_jp/