[AICX Forum] Katsuya Utsumi of Murata Manufacturing Co., Ltd. Discusses "The Journey of Generative AI Implementation": Revealing the Gritty Process of Organizational Transformation with AI Practiced by a Global Company with Over 70,000 Employees
The AICX Association will host a forum featuring Katsuya Utsumi of Murata Manufacturing Co., Ltd., who will share insights on implementing generative AI within a large global enterprise. The seminar will cover the evolution of their in-house AI platform "Murata Coworker," strategies for fostering voluntary AI adoption among employees, and how AI can transform knowledge creation processes beyond mere efficiency. It aims to address common challenges companies face in integrating generative AI into their operations.
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- 📰 Published: April 3, 2026 at 19:00
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The General Incorporated Association AICX Association (Tokyo, Representative Directors: Shin Oguri / Kensuke Ozawa, hereinafter "AICX Association") will hold the AICX Forum "The Journey of Generative AI Implementation: Murata Manufacturing's Challenge" on Friday, April 10, 2026, from 12:00 to 12:55.
The speaker will be Mr. Katsuya Utsumi, General Manager of the Data Strategy Promotion Department at Murata Manufacturing Co., Ltd. After he explains the practical knowledge gained from the launch of "Murata Coworker," an in-house generative AI product for the entire company, up to the present, Kensuke Ozawa (Ozaken), Representative Director of the AICX Association, will delve deeply into the realities of AI governance in large corporations and change management that involves the front lines.
■ Background of the Event
"Although a chat tool was introduced, only some employees use it," "It doesn't deeply integrate into our business processes," "We are blocked by security and governance barriers" — as the business utilization of generative AI rapidly advances, companies facing these "implementation and adoption barriers" are endless.
Murata Manufacturing is a major comprehensive electronic components manufacturer with a wide range of businesses both domestically and internationally. The company has internally developed "Murata Coworker," a company-wide generative AI product that can securely utilize internal data without relying on external services, and has promoted proprietary data RAG and AI agentification. Furthermore, by promoting "AI Readiness Training" for tens of thousands of employees and "Ambassador Initiatives" led by the front lines, they have successfully dramatically increased the internal AI utilization rate.
■ Three Perspectives Gained from This Seminar
1. The Full Trajectory of Evolution of the Company-wide AI Platform "Murata Coworker"
The evolving architecture, starting from prompt sharing, to proprietary data RAG, and then to AI agentification, and the accumulation of know-how generated by in-house development that does not rely on external dependencies.
2. "AI Readiness Training" and "Ambassador Initiatives" that Fostered Voluntary Utilization on the Front Lines
How an environment for spontaneous and daily AI utilization (peer learning) was created in the workplace, not just by providing tools, but by conducting large-scale proprietary training and nurturing "ambassadors" from among the trainees.
3. Transformation of the "Knowledge Creation Process" by AI, Beyond "Efficiency"
The true value of generative AI lies in breaking down organizational rigidity (personal dependency and functional fragmentation). Murata Manufacturing's future vision is to place AI at the center of the SECI model (Socialization, Externalization, Combination, Internalization) cycle, elevating hidden "tacit knowledge" into organizational "explicit knowledge."
■ Speaker Profiles
Murata Manufacturing Co., Ltd.
General Manager, Data Strategy Promotion Department
Katsuya Utsumi
Joined the company in 1989. After working in high-frequency component development, R&D management, and business unit marcom, he engaged in digital marketing from 2014. From 2020, he has been responsible for company-wide digital promotion. He led the establishment of the Generative AI CoE and the launch of Murata Coworker.
General Incorporated Association AICX Association
Representative Director
Kensuke Ozawa (Ozaken)
With the vision of "creating a society where humans and AI coexist," he is widely active in the AI field. He published "The Textbook for Generative AI Implementation" and has written over 1,000 articles related to AI. He serves as a Generative AI Advisor for Funabashi City, Chiba Prefecture, and a NewsPicks Propicker. He also gives numerous lectures and serves as a moderator for AI-related events.
■ Event Overview
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Seminar Name |
AICX Forum "The Journey of Generative AI Implementation: Murata Manufacturing's Challenge" |
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Date and Time |
Friday, April 10, 2026, 12:00 PM - 12:55 PM |
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Format |
Online (Zoom Webinar) |
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Participation Fee |
Free (AICX Association Members Only) |
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Number of Participants |
Limited to 500 people |
■ General Incorporated Association AICX Association
The General Incorporated Association AICX Association (AI Customer Experience Consortium) is an industry organization established with the mission of "transcending divisions and transforming experiences" to promote the social implementation of AI agents. To evolve customer touchpoints utilizing AI agents and realize better customer experiences, it conducts various activities in research, dissemination, and practice.
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Provision of educational and training programs that promote the practical application of generative AI technology
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Construction of a customer data integration platform
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Sound market formation through dissemination support and establishment of industry standards
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Promotion of inter-company collaboration and holding of conferences and seminars
Through these initiatives, we aim to achieve an integrated approach that transcends organizational and industry boundaries. Furthermore, we strive to realize a society that can provide valuable and consistent experiences to each and every customer.
Name: General Incorporated Association AICX Association
Established: January 2025
Address: West Shinjuku Mizuma Building 6F, 3-3-13 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
URL: https://aicx.jp