[AICX Forum] Katsuya Utsumi of Murata Manufacturing to Speak on 'The Journey of Generative AI Implementation': A Global Company with Over 70,000 Employees Reveals the Nitty-Gritty Process of Transforming an Organization with AI

The AICX Association (Tokyo, Representative Directors: Shin Oguri / Kensuke Ozawa) will host the AICX Forum, 'The Journey of Generative AI Implementation: Murata Manufacturing's Challenge,' on Friday, April 10, 2026, from 12:00 to 12:55 PM.

The speaker is Mr. Katsuya Utsumi, General Manager of the Data Strategy Promotion Department at Murata Manufacturing. After he explains the practical knowledge gained from the launch to the present of the company-wide in-house generative AI product 'Murata Coworker,' AICX Association Representative Director Kensuke Ozawa (Oza-ken) will delve deep into the realities of AI governance and change management for involving the frontline in large corporations.

## Background of the Event
'We introduced a chat tool, but only a few employees use it,' 'It doesn't deeply integrate into our company's business processes,' 'We're hindered by security and governance walls'—as the business use of generative AI rapidly advances, countless companies face these 'implementation and adoption walls.'

Murata Manufacturing is a major comprehensive electronic components manufacturer with a wide range of business operations both in Japan and overseas. The company has not relied on external services, instead developing its company-wide generative AI product 'Murata Coworker' in-house to securely utilize internal data, and has promoted its own data RAG and AI agent development. Furthermore, by advancing 'AI Readiness Training' for tens of thousands of employees and a frontline-led 'Ambassador Program,' they have succeeded in dramatically increasing the AI utilization rate within the company.

## Three Perspectives to Gain from This Seminar

### 1. The Complete Evolution of the Company-Wide AI Platform 'Murata Coworker'
From prompt sharing to proprietary data RAG, and then evolving into AI agents—the architecture's continuous evolution and the accumulation of know-how generated by in-house development independent of external reliance.

### 2. The 'AI Readiness Training' and 'Ambassador Program' that Fostered Voluntary Frontline Adoption
Not just providing tools, but implementing large-scale proprietary training and cultivating 'Ambassadors' from those who completed the training. How did they create an environment (peer learning) where AI is used voluntarily and routinely in the workplace?

### 3. Transformation of the 'Knowledge Creation Process' with AI, Beyond 'Efficiency'
The true value of generative AI lies in breaking down organizational rigidity (siloed knowledge, functional fragmentation). Murata Manufacturing's future vision places AI at the center of the SECI model cycle (Socialization, Externalization, Combination, Internalization) to sublimate hidden 'tacit knowledge' into the organization's 'explicit knowledge.'

## Speaker Profiles

**Mr. Katsuya Utsumi**
**General Manager, Data Strategy Promotion Department**
**Murata Manufacturing Co., Ltd.**
Joined in 1989. After experience in high-frequency component development, R&D management, and business division marcom, he has been engaged in digital marketing since 2014. From 2020, he has been responsible for company-wide digital promotion. He led the establishment of the Generative AI CoE and the launch of Murata Coworker.

**Kensuke Ozawa (Oza-ken)**
**Representative Director**
**AICX Association**
With the vision of 'creating a society where humans and AI coexist,' he is active in a wide range of fields in AI. He published 'The Textbook of Generative AI Introduction' and has written over 1,000 articles on AI. He serves as a Generative AI Advisor for Funabashi City, Chiba Prefecture, and is a NewsPicks Pro-Picker. He has also given numerous lectures and served as a moderator on AI-related topics.

## Event Overview
| Seminar Name | AICX Forum 'The Journey of Generative AI Implementation: Murata Manufacturing's Challenge' |
|---|---|
| Date & Time | Friday, April 10, 2026, 12:00-12:55 PM |
| Format | Online (Zoom Webinar) |
| Fee | Free (AICX Association Members Only) |
| Capacity | Limited to 500 participants |

## About AICX Association
The AI Customer Experience Consortium (AICX Association) is an industry organization established to promote the social implementation of AI agents under the mission 'Transcend Divisions, Transform Experiences.' It conducts various research, dissemination, and practical activities to evolve customer contact points using AI agents and realize better customer experiences.

- Providing education and training programs to promote the practical application of generative AI technology.
- Building a customer data integration platform.
- Fostering a healthy market through dissemination support and the formulation of industry standards.
- Promoting inter-company collaboration and holding conferences and seminars.

Through these initiatives, we will realize an integrated approach that transcends organizational and industry boundaries. Furthermore, we aim to realize a society that can provide valuable and consistent experiences for each and every customer.

Name: AICX Association
Established: January 2025
Address: 6F Nishi-Shinjuku Mizuma Building, 3-3-13 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
URL: https://aicx.jp