Ai Robotics Inc. (Headquarters: Minato-ku, Tokyo; CEO: Makoto Tatsukawa) has announced a limited edition 'Alice in Wonderland' themed design for its hair care brand Straine. The 'Straight Shampoo' and 'Straight Treatment' will be available starting June 15, 2026, across drugstores, variety stores, and EC malls nationwide in Japan.

The collection features exclusive packaging capturing the beloved world of Disney's animation. The [SOFT] line for fine hair showcases the protagonist 'Alice,' while the [BASIC] line for normal to thick hair features the popular 'Young Oyster' character. Each design reflects a scene from the classic tale, inviting users into a storybook world with every use.

To complement the theme, the scents are inspired by a 'Tea Party.' The [SOFT] variant features 'Earl Grey & Rose,' while the [BASIC] variant offers 'Peach & Oolong.' These rich tea flavors aim to transform daily bath routines into magical moments. Due to limited quantities, early purchase is recommended.

### Product Specifications

**Straine SOFT ALICE in WONDERLAND Set** - Contents: Straight Shampoo & Treatment (475mL each), Straight Hair Oil trial size (1mL x 2) - Fragrance: Earl Grey & Rose

**Straine BASIC ALICE in WONDERLAND Set** - Contents: Straight Shampoo & Treatment (475mL each), Straight Hair Oil trial size (1mL x 2) - Fragrance: Peach & Oolong

- Price: 3,960 JPY (tax incl.) each - Release Date: Sequential launch from June 15, 2026 - Channels: Variety stores, drugstores, EC sites

### Key Features

**Advanced Internal Repair: Triple Straight Formula with World-First 'Straight Silk' Components** Focusing on the disruption of internal hair structures, the formula contains 9 essential amino acids, dimaleic acid, and 7 types of keratin. It repairs damage from within to suppress waviness and ensure smooth passage of fingers. Additionally, ceramides and Sacran® maintain moisture, keeping hair straight even in humid conditions.

**Straine SOFT (For Fine Hair)** Employs 'Straight Nano-shot Technology' to miniaturize ingredients to the nano level for better penetration. It provides a lightweight finish with volume and resilience.

**Straine BASIC (For Normal to Thick Hair)** Provides a supple and easy-to-manage finish.

FACT BOX

  • Source: PR TIMES
  • Category: New Product