Ai Robotics Acquires BJC, a Leader in the Salon Market, for 25.5 Billion Yen: Aiming for Discontinuous Growth by Fusing AI System 'SELL' with Offline Sales Networks

Ai Robotics Co., Ltd. (Headquarters: Tokyo, CEO: Makoto Tatsukawa / hereinafter 'Ai Robotics') acquired all shares of BJC Co., Ltd. (hereinafter 'BJC') on March 27, 2026, making it a wholly-owned subsidiary.

Along with this transaction, BJC's wholly-owned subsidiaries, CHARIS&Co. Co., Ltd., BEEK Co., Ltd., and CHARIS Korea Corporation, will become sub-subsidiaries of Ai Robotics.

This transaction is a strategic investment aimed at discontinuously enhancing the corporate value of both companies by combining our 'data-driven business expansion capability' utilizing AI with BJC's 'overwhelming brand power in the professional market'.

[Background of the Transaction and Strengths of Both Companies] Ai Robotics operates under the mission of 'A company that creates new freedom,' developing the skincare brand 'Yunth,' the beauty appliance brand 'Brighte,' and the haircare brand 'Straine.' Its greatest strength lies in utilizing its proprietary AI system 'SELL' to execute everything from product planning and demand forecasting to ad delivery optimization and CRM in an end-to-end, data-driven manner.

On the other hand, BJC's vision is to 'Empower the people who support the future of beauty, and bring that beauty to everyone.' It develops flagship brands such as the cosmetics brand 'soaddicted,' which focuses on targeted care like eye treatments, and the HARI beauty brand 'SPICARE,' establishing a position as a category leader in the fields of eyelash serums and foundations. In particular, BJC has built a highly profitable foundation by selling high-priced products through an agency network targeting professional channels, such as aesthetic salons and beauty parlors, which have extremely high barriers to entry.

[Synergies Created] Through this complete subsidiarization, we aim to realize a 'next-generation fabless brand company that continues to create hit products' by fusing Ai Robotics' technology with the customer understanding BJC has cultivated in the salon field.

Expansion of Sales Opportunities by Maximizing Existing Channels By cross-utilizing the online, retail, and professional channels owned by both companies, we will expand customer touchpoints and maximize sales opportunities.

Acceleration of New Product and Brand Development By multiplying Ai Robotics' data-driven product planning capabilities with BJC's on-site grasp of customer needs, we will rapidly develop products and brands with a high probability of becoming hits.

Acceleration of Overseas Expansion Utilizing the brands and sales foundations of both companies, we will accelerate expansion into overseas markets and drive global growth.

Optimization of Marketing, CS, and Inventory Management Through demand forecasting and data analysis utilizing the AI system 'SELL,' we will elevate operations in marketing, customer support, and inventory management, realizing cost reductions and increased efficiency.

Streamlining of Back-office, OEM, and Logistics By integrating procurement, production, logistics, and back-office functions, we will aim to optimize the entire supply chain, leading to improved profitability.

[Future Outlook and Targets] BJC and its subsidiaries are scheduled to be reflected in our consolidated financial results starting from the first quarter of the fiscal year ending March 2027. We will aim to improve the corporate value of the entire group by realizing synergy effects such as management streamlining and sales channel expansion at an early stage. Ai Robotics will maximize the potential of AI and has set a goal of reaching 'Sales of 220 billion yen, Operating Profit of 40 billion yen, and a Market Capitalization of 1 trillion yen' in the fiscal year ending March 2029. Moving forward, while positioning the expansion of existing brands and the creation of new brands as the core of our growth, we will actively promote strategic M&A to achieve sustainable growth and deliver value to society.

[Company Profiles] BJC Co., Ltd. Under the vision of 'Empowering the people who support the future of beauty, and bringing that beauty to everyone,' BJC boasts high profitability in selling high-priced products through an agency network intended for professional channels (specialized markets such as beauty parlors and salons). It operates its business with the targeted care brand 'soaddicted' and the HARI beauty brand 'SPICARE' as its primary brands. Company Name: BJC Co., Ltd. Established: February 2022 Representative: Masataka Yamamoto, President and CEO Location: 4F Meito Building, 4-18-2 Hakataeki-minami, Hakata-ku, Fukuoka-shi, Fukuoka Capital: 196 million yen (As of November 2025) Employees: 87 (As of November 2025) Business Description: Planning, import/export, and sales of cosmetics and health-related products URL: https://bjc-group.co.jp/

Ai Robotics Co., Ltd. Under the mission of 'Creating new freedom,' the company continuously creates brands by fully utilizing AI technology. It currently operates with the skincare brand 'Yunth,' the beauty appliance brand 'Brighte,' and the haircare brand 'Straine' as its main brands. The product lineup is expanding. Company Name: Ai Robotics Co., Ltd. Established: April 2016 Listing Date: September 27, 2024 (TSE Growth Market) Representative: Makoto Tatsukawa, President and CEO Location: 6-10-1 Roppongi, Minato-ku, Tokyo Capital: 1,689.94 million yen (Including capital reserves) Employees: 35 (As of December 2025) Business Description: Brand and product development and operation utilizing AI URL: https://ai-robotics.co.jp/