Lifestyle & Beauty brand "AHRES" from Japan expands into Korea, following Taiwan and Hong Kong. Nice to meet you, Korea.

Key facts

  • Lifestyle & Beauty brand "AHRES" from Japan expands into Korea, following Taiwan and Hong Kong. Nice to meet you, Korea.
  • AHRES, a Japanese lifestyle and beauty brand, has expanded its presence into the South Korean market starting April 2026, following successful launches in Taiwan (2024) and Hong Kong (2025). The brand aims to establish a new "J-Beauty" category in Korea, a market currently dominated by K-beauty, by leveraging its premium Japanese aesthetics. Initial efforts will focus on online channels and select shops, followed by expansion into department stores.
  • Source: PR Times
  • Date: May 13, 2026

Direct answer

AHRES, a Japanese lifestyle and beauty brand, has expanded its presence into the South Korean market starting April 2026, following successful launches in Taiwan (2024) and Hong Kong (2025). The brand aims to establish a new "J-Beauty" category in Korea, a market currently dominated by K-beauty, by leveraging its premium Japanese aesthetics. Initial efforts will focus on online channels and select shops, followed by expansion into department stores.

Citation
Lifestyle & Beauty brand "AHRES" from Japan expands into Korea, following Taiwan and Hong Kong. Nice to meet you, Korea. (May 13, 2026), PR Times
Source
PR Times
Date
May 13, 2026
AHRES, a Japanese lifestyle and beauty brand, has expanded its presence into the South Korean market starting April 2026, following successful launches in Taiwan (2024) and Hong Kong (2025). The brand aims to establish a new "J-Beauty" category in Korea, a market currently dominated by K-beauty, by leveraging its premium Japanese aesthetics. Initial efforts will focus on online channels and select shops, followed by expansion into department stores.
その他NQ 36/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 13, 2026 at 20:00
  • 🔍 Collected: May 13, 2026 at 11:31
  • 🤖 AI Analyzed: May 14, 2026 at 02:49 (15h 17m after Collected)
AHRES, which began its first overseas expansion in 2024, followed up by launching in Hong Kong in 2025 after Taiwan. Now, from April 2026, AHRES has also started its operations in Korea. AHRES makes its debut in Korea!

## Aiming to establish a new "J-Beauty" category

AHRES plans to position its brand's premium Japanese sensibility as a key differentiating factor, aiming to establish a "new J-Beauty" category in the Korean market, which is currently dominated by K-beauty. In the initial phase, the brand plans to expand consumer touchpoints and enhance brand recognition through sales on major online channels, such as its official online store, and select shops. Subsequently, it will focus on offline channels like department stores to build a comprehensive online and offline distribution system. Based on the company's experience in expanding brands across various Asian countries, AHRES believes it can strengthen its position as a luxury beauty brand in the Korean market over time.

## Online Store

■ Korea Official Online Store

https://ahres.co.kr/

*Opened 4/22

## Select Shop Sales

■ MUSINSA Beauty

MUSINSA Megastore Seongsu (무신사 메가스토어 성수)

Address: 62 Seongsui-ro, Seongdong-gu, Seoul

https://www.musinsa.com/offline/88

*Opened 4/25

■ MUSINSA Online Store: https://www.musinsa.com/brand/ahres?gf=A

*Opened 4/25

AHRES Brand Page: https://ahres.jp/

AHRES Official Instagram: https://www.instagram.com/ahres_official/

AHRES Official X: https://x.com/ahres_official

FAQ

What are the key facts in this article?

AHRES, a Japanese lifestyle and beauty brand, has expanded its presence into the South Korean market starting April 2026, following successful launches in Taiwan (2024) and Hong Kong (2025). The brand aims to establish a new "J-Beauty" category in Korea, a market currently dominated by K-beauty, by leveraging its premium Japanese aesthetics. Initial efforts will focus on online channels and select shops, followed by expansion into department stores.

What is the direct answer?

AHRES, a Japanese lifestyle and beauty brand, has expanded its presence into the South Korean market starting April 2026, following successful launches in Taiwan (2024) and Hong Kong (2025). The brand aims to establish a new "J-Beauty" category in Korea, a market currently dominated by K-beauty, by leveraging its premium Japanese aesthetics. Initial efforts will focus on online channels and select shops, followed by expansion into department stores.

What is the source and date?

PR Times: https://prtimes.jp/main/html/rd/p/000000050.000110235.html | May 13, 2026

Back to Newsroom (16)