AgVenture Lab, a general incorporated association established by eight national organizations of the JA Group with the aim of co-creating with startups, has invested in Address Co., Ltd. (hereinafter "Address"). Address provides a "housing subscription service" that enables multi-location living on a monthly membership basis, utilizing vacant houses and other idle assets nationwide. Members can freely move between approximately 300 locations across the country, realizing a new lifestyle that commutes between urban and rural areas. In cooperation with local governments and regional businesses, Address simultaneously promotes regional revitalization through the effective use of vacant houses and solves the problem of vacant houses. It supports the formation of a sustainable regional society and the realization of diverse lifestyles. AgVenture Lab adopted Address in the 7th term (2025) of the "JA Accelerator Program," which aims to support startups, and has provided ongoing support for the company's business growth. This investment is positioned as an extension of these efforts. Address's initiatives not only contribute to the creation of a floating population in the primary industry sector but also generate a sustainable flow of people, triggered by urban residents' stays in rural areas. It has been confirmed that this model can achieve both the resolution of regional issues and the improvement of visitor satisfaction through the expanded utilization of regional resources and strengthened contact with agricultural sites. This initiative aligns with the direction of national policies for regional revitalization and the creation of a floating population, and is expected to contribute to alleviating the shortage of regional workers and revitalizing the regional economy.

[Company Profile of Address Co., Ltd.] Head Office: 2-5-3 Hirakawacho, Chiyoda-ku, Tokyo Representative Director and President: Takashi Sabettou Established: November 2018 Business: Operation of the fixed-price multi-location living platform "ADDress" HP: https://address.love/company

[About AgVenture Lab] https://agventurelab.or.jp/ AgVenture Lab was established on May 27, 2019, jointly by the National Federation of Agricultural Cooperative Associations, the National Federation of Agricultural Cooperative Associations, the National Mutual Insurance Federation of Agricultural Cooperatives, Norinchukin Bank, Ie-No-Hikari Association, Japan Agricultural News, the National Federation of Health and Welfare Agricultural Cooperatives, and JA Kanko. It aims to create new businesses, develop services, and solve regional issues by co-creating with startups, partner companies, universities, and government, utilizing various knowledge and technologies. In addition to the JA Accelerator Program, it operates "JUMP," a student business plan contest, and "GROW & BLOOM," an entrepreneur training support program.

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  • Source: PR TIMES
  • Category: partnership