Nihon Nogyo Shimbun Co., Ltd. (Headquarters: Taito-ku, Tokyo) Frais Marche Editorial Department issued the 62nd issue of "Frais Marche," a free magazine for discovering direct sales stores, on April 1st.
The cover feature is "Takikomi Onigiri" (seasoned rice balls). By simply devising the seasoning and combinations, you can enjoy various Japanese, Western, and Chinese styles. Chef Yoichi Honda, who serializes "Papatto Otegaru Recipe" (Quick & Easy Recipes) in this magazine, will teach us recipes using seasonal ingredients such as bamboo shoots, cabbage, and asparagus.
To commemorate the 15th anniversary of the Great East Japan Earthquake, we are implementing a reconstruction support project and a present campaign. We will feature a campaign offering specialty products from Iwate, Miyagi, and Fukushima prefectures as prizes, and a project where a rice sommelier introduces "rice you want to eat now" from Tohoku.
In addition, Chef Yoichi Honda's series "Papatto Otegaru Recipe" will feature easy Western-style recipes using new onions and cabbage. *Distribution stores are approximately 700 JA direct sales stores nationwide. Please add Frais Marche official LINE and check the distribution map. *The next issue, No. 63, is scheduled to be published in early July.
What is Nihon Nogyo Shimbun? It is an organization of the JA Group that publishes the daily newspaper "Nihon Nogyo Shimbun." The circulation is approximately 250,000 copies (as of the first issue in March 2025, including the electronic version). Its main readers are farmers and JA officers and employees.
Who are Frais Marche readers? As an information magazine for direct sales stores operated by JA, its readers are widely diverse, mainly women aged 30-60, including office workers (30%), homemakers (30%), and students.
Inquiries Nihon Nogyo Shimbun Frais Marche Editorial Department (Morita, Kimura, Iwata, Onodera) 2-3 Akihabara, Taito-ku, Tokyo 110-8722 TEL: 03(6281)5811 E-mail: frais-marche@agrinews.co.jp
FACT BOX
- Source: PR TIMES
- Category: キャンペーン