Aeon Smile Opens in Aeon Town Hamamatsu Aoi

Aeon Retail will open "Aeon Smile Hamamatsu Aoi," a day service specializing in preventive care and rehabilitation, on Wednesday, July 1. This marks the first Aeon Smile location in Shizuoka Prefecture and the 26th store nationwide.

◆ Day Service Business Operated by Aeon Retail

Aeon Smile is a day service business focused on preventive care and rehabilitation, operated by Aeon Retail. Leveraging the strengths of commercial facilities, specialized professionals such as physical therapists and occupational therapists are involved in services linked to daily life, such as "shopping rehabilitation" and "health events," to provide specialized preventive care and rehabilitation support.

◆ "Shopping Rehabilitation" and "Health Events" Utilizing the Strengths of Commercial Facilities

In stores certified by local governments, they serve as "community gathering places" where people can gather and connect through "shopping rehabilitation," where "shopping" to choose products while walking around the store is part of rehabilitation, and "health events" that foster interaction with local residents. Users have commented that these activities provide an opportunity to go out, leading to a change of pace and social connection.

◆ Background of Opening in Hamamatsu City, Shizuoka Prefecture

Hamamatsu City is the largest city in the prefecture in terms of population, with a mix of urban and mountainous areas. At the same time, the population aged 65 and over is on the rise, continuing to be the largest in the prefecture. Furthermore, due to a high dependence on automobiles and the fact that approximately 50% of those certified as needing long-term care or support are in the mild category, early preventive care and prevention of worsening conditions are important.

◆ The Vision of Aeon Smile

With the aim of "supporting the bright smiles of our local community through attentive, high-quality rehabilitation day services," we are proceeding with store openings that are tailored to local characteristics. We aim to contribute to the realization of a society where everyone can continue to live life to the fullest, with a vision of establishing 75 stores by 2030.

< Features of Aeon Smile >

Peace of mind with services directly managed by Aeon!

Daily life support (product sales) close to home

We sell welfare equipment such as care shoes, canes, and hearing aids, and our staff provide attentive consultations and fittings to propose products suitable for each individual.

"Shopping Rehabilitation" while enjoying shopping

In stores certified by local governments, "shopping" to choose products while walking around the store is conducted as part of rehabilitation. In addition to maintaining walking ability and cognitive function, it is expected to help maintain thinking skills through creating shopping lists and selecting products. Employees accompany users to ensure a safe environment for participation.

Health events and community building that foster interaction

Health guidance by physical therapists and events in collaboration with local governments and communities are held within the commercial facilities. We provide "community gathering places" where people can interact and connect, open not only to day service users but also to local residents.

Equipped with the latest exercise equipment based on CGT theory

We have introduced the latest exercise equipment based on CGT theory, aimed at improving the muscle strength necessary for walking, standing up, sitting down, and fall prevention. The equipment automatically adjusts settings according to each user's exercise ability, and by digitizing and managing exercise records and history in a database, we propose optimal exercise plans and training goals for each individual.

Physical therapists, occupational therapists, and nurses support functional training

Physical therapists and occupational therapists conduct functional training tailored to each person's physical condition and goals, while nurses monitor their health, supporting safe and comfortable rehabilitation. By having specialists collaborate and provide programs that are not overly strenuous, we aim to maintain and improve daily living activities. Furthermore, through multifaceted support that includes perspectives on oral health and nutrition, not just exercise, we comprehensively support preventive care and frailty prevention.

【Store Overview】

Store Name: Aeon Smile Hamamatsu Aoi

Location: Aeon Town Hamamatsu Aoi, Building F, 1st Floor, 3-25-1 Aoi Nishi, Chuo-ku, Hamamatsu City, Shizuoka Prefecture

Opening Date: July 1, 2026 (Wednesday)

Capacity: 18 people each for the morning and afternoon sessions

Business Hours: Morning session 9:45 AM - 12:50 PM / Afternoon session 1:00 PM - 4:05 PM

Closed: Saturdays, Sundays, and national holidays

URL: https://www.aeonretail.jp/aeonsmile/

*1: Implemented at "Aeon Smile Tateyama" (Tateyama City, Chiba Prefecture), "Aeon Smile Oamishirasato SC" (Oamishirasato City, Chiba Prefecture), "Aeon Smile Koga" (Koga City, Ibaraki Prefecture), "Aeon Smile Niigata Higashi" (Higashi Ward, Niigata City), "Aeon Smile Niigata Nishi" (Nishi Ward, Niigata Prefecture), "Aeon Smile Matsuto" (Hakusan City, Ishikawa Prefecture), "Aeon Smile Nonoichi" (Nonoichi City, Ishikawa Prefecture), and "Aeon Smile Kamatori" (Chiba City, Chiba Prefecture). *2: Excerpted from Hamamatsu City, Shizuoka Prefecture's "Status of Aging Population (Basic Resident Register)" as of April 1, 2024. *3: Compiled based on the Ministry of Health, Labour and Welfare's "Long-Term Care Insurance Business Status Report" and Hamamatsu City materials (as of January 2022). *4: "Comprehensive Geriatric Exercise Training Theory" proposed by Dr. Shuichi Obuchi of the Tokyo Metropolitan Institute of Gerontology.