Frozen Food Specialty Store "@FROZEN" Begins Full-Scale Expansion into Second Phase, Expanding Purchase Opportunities Nationwide via Aeon Shop

Aeon Retail will begin full-scale nationwide provision of its frozen food specialty store "@FROZEN (Atto Furozun)" on its Aeon e-commerce site "Aeon Shop" starting Wednesday, July 1. This will expand the appeal of "@FROZEN" products, which were previously limited to store development areas, to the entire country, offering a new culinary experience to more customers.

◆Challenges in Purchase Opportunities Due to Increased Awareness and Transition to the Second Phase "@FROZEN" has primarily developed its stores with the concept of "proposing new eating styles through frozen foods." However, as brand awareness has grown, many customers have expressed that they cannot purchase products because there are no stores nearby. To meet these needs, Aeon Retail is strengthening its online expansion and transitioning from a store-centric approach to a second phase that integrates e-commerce.

◆Value Proposition of @FROZEN "@FROZEN" offers a lineup of high-value-added frozen foods, including a variety of domestic and international menus, products supervised by famous restaurants, local gourmet foods, and sweets, with limited-edition items that can only be enjoyed here. It also caters to a wide range of dining occasions such as "breakfast, lunch, dinner, snacks, and desserts," enriching the dining table from everyday meals to special occasions while offering the joy of selection and new culinary experiences.

◆Mechanism Supporting Value and Quality Through Online Expansion The expansion on Aeon Shop will realize an environment where customers can experience the appeal and product value cultivated in stores online, in addition to the convenience of purchasing anytime, anywhere. This will provide opportunities for customers who previously had limited purchasing options and deliver value to more customers.

Furthermore, temperature management will be thoroughly implemented through a consistent cold chain from procurement to storage and delivery, ensuring that the original quality and taste of frozen foods are maintained. By managing products according to their characteristics and ensuring stable supply, high-quality service will be provided through both stores and e-commerce.

Aeon Retail will continue to promote sales strategies that integrate stores and online channels, and through service enhancements, it will respond to the diverse needs of customers and contribute to the realization of richer food lives through "@FROZEN."

[Sales Overview] Full-scale launch date: Wednesday, July 1, 2026 Site name: Aeon Shop URL: https://aeonshop.com/ Products handled: Approximately 160 items including frozen side dishes, bento boxes, and desserts (planned for continuous expansion) Price range: From ¥298 (¥321.84 including tax) to ¥3,680 (¥3,974.40 including tax) per item *1 Delivery area: Nationwide (delivery not available to remote islands excluding the main island of Okinawa Prefecture) *2 Delivery method: Frozen delivery (cool delivery) Delivery fee: ¥990 (including tax) nationwide *3 Payment method: Credit card

<Reference> Total 19 stores introducing "@FROZEN" (as of the end of June 2026)

● Miyagi Prefecture: Aeon Style Sendai Uesugi *4 ● Ibaraki Prefecture: Aeon Style Mito Uchihara ● Gunma Prefecture: Aeon Style Takasaki ● Saitama Prefecture: Aeon Style Lake Town, Aeon Style Yo, Aeon Kawaguchi Maekawa Store, Aeon Kasukabe Store ● Chiba Prefecture: Aeon Style Shin-Urayasu MONA ● Tokyo: Aeon Style Shinagawa Seaside, Aeon Style Itabashi ● Kanagawa Prefecture: Aeon Style Yokohama Seya, Aeon Style Yokosuka, Aeon Style Shin-Yurigaoka ● Shizuoka Prefecture: Aeon Style Fujinomiya ● Aichi Prefecture: Aeon Style Atsuta, Aeon Niwa-Miyabashi Store ● Kyoto Prefecture: Aeon Style Kyoto Katsuragawa ● Osaka Prefecture: Aeon Sakai Kita Hanada Store, Aeon Style Shijonawate

*1: When purchasing individual items, the tax-included price will be rounded down to the nearest yen. *2: Limited to within Japan. Delivery is not available to remote islands excluding the main island of Okinawa Prefecture. *3: For orders of 2 or more "@FROZEN" products with the same delivery address, delivery will be ¥990 (including tax). *4: A store of Aeon Tohoku Co., Ltd.