Aeon will officially launch the 'Aeon Hometown Forest Biodiversity Survey 2026' at over 150 locations nationwide starting in June. This environmental initiative involves customers and local residents in surveying the wildlife inhabiting the 'Aeon Hometown Forests' surrounding the stores. By using the smartphone app 'Biome' to photograph and post sightings, the company aims to visualize the ecosystem value of these forests. In fiscal 2025, 1,254 people participated, confirming 2,299 species. Aeon has been engaged in 'Hometown Forest Creation' since 1991 and is strengthening its efforts toward achieving nature positivity.
FACT BOX
- Source: PR TIMES
- Category: CSR/Sustainability