Aeon Launches 'Topvalu Best Price' Mala Series for Affordable 'Spicy-Numbing' Home Dining

Aeon will launch eight items in the 'Topvalu Best Price' Mala series at approximately 7,030 stores nationwide, including 'Aeon,' 'Aeon Style,' and 'MaxValu,' starting July 21, 2026. 'Mala,' characterized by the numbing sensation of Sichuan pepper and the heat of chili peppers, is a flavor originating from Sichuan, China, that has been gaining attention in Japan in recent years. Amidst rising prices, there is a growing need to enjoy flavors popular in specialty restaurants at home. This series spans categories such as cup noodles, soup vermicelli, furikake (rice seasoning), and snacks, offering trendy 'Mala' flavors at affordable prices. As summers become hotter each year, there is an expected demand for 'refreshment' and 'appetite stimulation' through spicy flavors and spices. Based on this background, the series was planned and developed with the concept of 'spreading trendy flavors into daily life.' Through the 'spicy-numbing' taste that is perfect for hot summers, we will bring new enjoyment to daily dining tables. Aeon will continue to work on planning and developing products that allow customers to enjoy their daily meals more, staying close to their lives from both the perspectives of trends and price.