Topvalu Drink Jelly Surpasses 500 Million Units Sold

Aeon's private brand 'Topvalu' drink jelly has surpassed 500 million units in cumulative sales. Starting June 2, the packaging will be gradually updated to offer a more unified lineup. Since its launch in 2001, Topvalu drink jelly has been supported for many years for its convenience in replenishing hydration and nutrients during busy daily life, serving various purposes such as health management, snacking, and emergency preparedness. The product lineup includes types that provide energy as a meal replacement, types that allow users to choose nutritional components according to their goals, and frozen types that maintain a jelly texture even when frozen. In recent years, against the backdrop of earlier temperature rises and longer summers, it is frequently used for easy replenishment. Customers have commented, 'I keep it chilled and stocked in the summer,' 'It's not too sweet and easy to continue,' and 'It's easy for children to drink.' As temperatures rise earlier each year, the jelly drink market is on an upward trend. In response to this growing demand, the brand will be changed from 'Topvalu' to 'Topvalu Best Price.' Additionally, to make it easier for customers to choose based on their needs, the packaging design will be refreshed to better convey usage, nutritional functions, and flavor differences, with a rollout starting June 2. Aeon will continue to support daily life by providing products that contribute to meeting customer needs and solving social issues at affordable prices.