Aeon to Hold Major "Let's Choose. The Present that Connects to the Future" Fair for Eco-Friendly Products at Approx. 5,700 Stores Nationwide, Featuring "Resource Recovery," "Future Food," and "Deliciously Reducing Waste"

Aeon is holding its 5th annual environmental fair across approximately 5,700 group stores, promoting eco-friendly products and initiatives like resource recycling and food loss reduction in collaboration with 49 partner companies. The event also introduces a new group-wide clothing recycling model.
Corporate AnnouncementNQ 95/100出典：PR Times

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  • 📰 Published: May 20, 2026 at 23:00
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From May 29th to June 30th, Aeon will host the "Let's Choose. The Present that Connects to the Future" fair across approximately 5,700 stores from 23 group companies, including "Aeon," "Aeon Style," and "Maxvalu." Now in its fifth year, this popular event, held in collaboration with suppliers, showcases environmentally friendly products and initiatives. The number of participating companies has grown from 28 to 49. This year's fair expands beyond food to promote a group-wide circular model for clothing and enhance resource circulation in cooperation with suppliers and local governments. Key themes include "Future Food" using sustainable ingredients, "Deliciously Reducing Waste" by utilizing non-standard raw materials, and expanding resource recovery for items like clothing and used cooking oil. For the first time, 139 Aeon Malls will also participate, promoting a circular lifestyle throughout their facilities.

FAQ

What is the "Let's Choose. The Present that Connects to the Future" fair?

It is a large-scale, month-long fair held by the Aeon Group across its stores to promote environmentally friendly products and sustainability initiatives to customers, in collaboration with its suppliers.

When and where is the fair taking place?

The fair runs from May 29th to June 30th, 2026, at approximately 5,700 Aeon Group stores nationwide in Japan, including 'Aeon,' 'Aeon Style,' and 'Maxvalu,' as well as 139 Aeon Malls.

What are the main themes of the fair?

The key themes are 'Future Food' (sustainable/alternative ingredients), 'Deliciously Reducing Waste' (using non-standard ingredients), 'Increased/Large Volume' (reducing packaging), 'Regional Circulation' (local recycling), and 'COOL de ACTION' (energy-saving products).

What new recycling initiatives is Aeon promoting?

Aeon is expanding its clothing collection to about 700 locations to establish a group-wide circular model and is also starting to collect used cooking oil for recycling into sustainable aviation fuel (SAF).

How many companies are participating in this year's fair?

A total of 49 companies are participating, which is an increase from the 28 companies that participated in the first event.

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