Aeon to Implement Emergency Support for Otsuchi Town Forest Fire
Aeon will launch an emergency fundraising campaign at its group stores nationwide to support victims of the forest fire that occurred in Otsuchi Town, Iwate Prefecture on April 22. In addition, the Aeon One Percent Club will donate 10 million yen in emergency aid to Otsuchi Town.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 20:00
- 🔍 Collected: April 30, 2026 at 11:31
- 🤖 AI Analyzed: April 30, 2026 at 14:28 (2h 56m after Collected)
A devastating forest fire occurred in Otsuchi Town, Iwate Prefecture, on Wednesday, April 22. We extend our heartfelt sympathies to all those affected.
Aeon, wishing for the earliest possible recovery and reconstruction of the affected region, will implement an emergency fundraising campaign at its group stores and business sites nationwide, including Aeon Tohoku and Sunday. In conjunction, the Aeon One Percent Club, a public interest incorporated foundation to which major group companies contribute 1% of their pre-tax profits, will donate 10 million yen as emergency aid to Otsuchi Town on Friday, May 1.
We sincerely hope that all those affected will be able to return to their normal lives as soon as possible, and we kindly ask for your warm support in this fundraising activity.
**About the Otsuchi Town Forest Fire Emergency Fundraising Campaign**
1. **Implementation Period:** Scheduled to begin sequentially from Thursday, April 30, 2026, until Sunday, May 31, 2026.
2. **Donation Methods:**
* **In-store donations** (approximately 70 group companies and 10,000 locations nationwide, including "Aeon," "Aeon Style," and "MaxValu")
* The start date for acceptance may vary by store.
* Stores in the affected areas will implement this where feasible, depending on the situation.
* **Donations utilizing Aeon Bank accounts.**
* **Donations utilizing Aeon Card and accumulated points.**
* **Donations utilizing WAON POINTs.**
* **Donations via AEON Pay (iAEON app).**
Please check the link below for details on donation methods:
https://www.aeon.info/sustainability/social/otsuchi/
* Cashless payment methods other than (2) and (5) will be made available on the website once preparations are complete.
3. **Recipient:** All donations received from you will be used to support the affected individuals through local governments in the disaster-stricken areas.
**About the Emergency Aid Fund**
The Aeon One Percent Club (Public Interest Incorporated Foundation) will donate 10 million yen to Otsuchi Town on May 1.
Aeon, wishing for the earliest possible recovery and reconstruction of the affected region, will implement an emergency fundraising campaign at its group stores and business sites nationwide, including Aeon Tohoku and Sunday. In conjunction, the Aeon One Percent Club, a public interest incorporated foundation to which major group companies contribute 1% of their pre-tax profits, will donate 10 million yen as emergency aid to Otsuchi Town on Friday, May 1.
We sincerely hope that all those affected will be able to return to their normal lives as soon as possible, and we kindly ask for your warm support in this fundraising activity.
**About the Otsuchi Town Forest Fire Emergency Fundraising Campaign**
1. **Implementation Period:** Scheduled to begin sequentially from Thursday, April 30, 2026, until Sunday, May 31, 2026.
2. **Donation Methods:**
* **In-store donations** (approximately 70 group companies and 10,000 locations nationwide, including "Aeon," "Aeon Style," and "MaxValu")
* The start date for acceptance may vary by store.
* Stores in the affected areas will implement this where feasible, depending on the situation.
* **Donations utilizing Aeon Bank accounts.**
* **Donations utilizing Aeon Card and accumulated points.**
* **Donations utilizing WAON POINTs.**
* **Donations via AEON Pay (iAEON app).**
Please check the link below for details on donation methods:
https://www.aeon.info/sustainability/social/otsuchi/
* Cashless payment methods other than (2) and (5) will be made available on the website once preparations are complete.
3. **Recipient:** All donations received from you will be used to support the affected individuals through local governments in the disaster-stricken areas.
**About the Emergency Aid Fund**
The Aeon One Percent Club (Public Interest Incorporated Foundation) will donate 10 million yen to Otsuchi Town on May 1.