Aeon Pet Renews Corporate Philosophy and Establishes New Code of Conduct

Aeon Pet Co., Ltd. (President and CEO: Ichiro Yonezu, hereinafter "Aeon Pet") has renewed its corporate philosophy and established a code of conduct, with the determination to create a new future where the pet industry becomes a social function and infrastructure, based on the idea that the presence of pets leads to the happiness of society as a whole.
Official website here (Corporate philosophy image video now available!): https://www.aeonpet.com/company/about-us/vision/

◆Corporate Philosophy
"For a future where the warmth of pets spreads throughout society,
we will continue to create new systems and cultures."

◆Code of Conduct
Integrity: We will sincerely face pets and people, and maintain honest actions.
Challenge: We will take on change and become the drivers of the future.
Responsibility: We will always do our best with high professionalism and a sense of responsibility.
Inclusiveness: We will respect each other's ideas and values, and walk together.
Growth: We will continue to learn daily and improve ourselves.
Contribution: We will contribute to the development of society through our work and the growth of our company.
Inspiration: We will listen to the voices of pets and customers, and deliver satisfaction that exceeds expectations.

◆Background of the Renewal
Since the founding of its predecessor company approximately 30 years ago, Aeon Pet has upheld "industrialization of the industry" as its corporate philosophy, focusing on retail, grooming, and animal hospital businesses. It has continuously grown by supporting the lives of pets with one-stop services and improving the quality of each service.
In recent years, the social significance of pets has greatly changed from mere "pets" to "family members (companion animals)" who walk through life together. Accordingly, Aeon Pet aims for a future where the pet industry, not limited to traditional coexistence and roles within the industry, solves social issues (loneliness, aging population, etc.) and becomes a social function. To this end, it has renewed its corporate philosophy with the aim of expanding its own role.

―Touching the Voices of Employees and the Soul of the Founder
For the renewal of the corporate philosophy and the establishment of the code of conduct, discussions and formulation were centered around a project team consisting of 15 young to mid-career employees of Aeon Pet. A survey or interview was conducted with all employees by the project team (355 responses), facing the raw voices of employees regarding "What future does Aeon Pet aim for?" and "How should we be to achieve that?" At the same time, through interviews with the founder, the company returned to its origins and reconfirmed the unchanging aspirations that should be inherited. The project thoroughly discussed the future Aeon Pet should pioneer over a period of one year, reviewing the changes in the industry, social issues, and the company's trajectory. This corporate philosophy and code of conduct embody the mission and resolve of Aeon Pet's employees.

―Thoughts and Determination Embedded in Words
Specifically, we aim for a future where the happiness brought by pets, the "warmth of pets" that is the driving force for a warmer society, spreads not only to some enthusiasts but to society as a whole, contributing to social well-being. Furthermore, not just wishing for such a future, Aeon Pet itself is determined to build systems that support the relationship between people and pets, including related businesses, systems, and social infrastructure, and to create and sustain the pet industry as a culture.
In addition, based on the idea that the accumulation of employee actions leads to the realization of the corporate philosophy, a new code of conduct has been established as a standard for employee judgment. While re-articulating the values that Aeon Pet has cherished, all employees will pioneer the future as a "guidepost" for the future.