Peel it? Will it melt differently? Experiential Ice Cream Makes its Debut at AEON's Frozen Food Specialty Store "@FROZEN"!

Starting April 13, 2026 (Monday), AEON Retail will sequentially launch two types of "experiential ice cream" designed to make the act of eating fun at its frozen food specialty stores "@FROZEN"*1) in Tohoku, Kanto, Tokai, and Kinki regions. These products are "Peel-Me Banana Bar" and "Bero Bero Bar" from GOLD STAR Inc.

These products propose an unprecedented "exciting ice cream time" through dynamic experiences such as peeling, melting, and changing, along with transformations in appearance and texture.

In recent years, the ice cream and sweets market has seen a growing trend of emphasizing "experience" itself, in addition to traditional values like taste and price. This includes the enjoyment of appearance and surprise during the eating process. Particularly with the spread of social media and video platforms, the joy of sharing the moment of eating or observing changes has expanded, further increasing interest in products that can be enjoyed with all five senses.

In this context, AEON's frozen food specialty store "@FROZEN" will fully launch experiential ice cream as a new value proposition to "enrich the time spent eating." The two products being launched this time are characterized by changes in appearance and texture depending on how they are eaten and the passage of time, allowing enjoyment throughout the eating process. "Peel-Me Banana Bar" incorporates the playful idea of peeling to eat, and along with its shape reminiscent of a real banana, it creates enjoyment as you eat. The outer layer has a soft, jelly-like texture, while a smooth and rich banana flavor spreads from the inside, making it a product to be enjoyed both visually and in taste. On the other hand, "Bero Bero Bar" is a new sensation bar ice cream whose texture changes from ice cream to jelly as you eat it. It does not melt and drip easily even over time, and you can enjoy its chewy, unique texture and the change in its transparent appearance.

Both products propose a new ice cream experience that engages all five senses through ingenuity in appearance, texture, and eating method. We deliver a new ice cream experience that allows you to enjoy the act of eating itself, for family gatherings or for those moments of simple enjoyment in daily life. ≪Example Products Handled≫ ■ Peel-Me Banana Bar

A playful experiential banana ice cream that you peel to eat. It has a shape reminiscent of a real banana, with a soft, jelly-like outer texture, and a sweet, smooth, rich banana flavor that spreads from the inside.

This new sensation ice cream enriches the time spent eating, unlike conventional frozen desserts. ※ The peel is also edible.