What is "Ooban-yaki"?

"Ooban-yaki" is a type of Japanese confection, similar to a filled pancake or waffle, typically round and filled with sweet red bean paste. It's cooked in a special mold.

"Zunda-an" is a sweet paste made from edamame (young soybeans), which gives it a vibrant green color and a unique, slightly savory and sweet flavor. It's a traditional Tohoku region specialty.

What are "Hiden Beans"?

"Hiden Beans" (秘伝豆) are a specific variety of soybean grown in Iwate Prefecture, known for their rich aroma and natural sweetness, making them ideal for making "Zunda-an."

Where can I buy the "Ooban-yaki" with "Zunda-an"?

This limited-time "Ooban-yaki" is available at five "Murasaki-an" stores: Kasai, Takezuka, Kashiwa, Inage, and Shin-Itami.

When is the sales period for this product?

The product will be sold from April 1st, 2026 (Wednesday) to April 28th, 2026 (Tuesday), but the end date may change depending on sales status.

Aeon E-Heart to Launch Limited-Time "Ooban-yaki" with Iwate-Grown Hiden Beans "Zunda-an" on April 1st (Wed)!

Published Mar 30, 2026 8:00 PM ・ Updated Jun 2, 2026 1:01 PM ・ 4 min read ・ Source: PR TIMES

Aeon E-Heart's "Murasaki-an" will offer a limited-time sale of "Ooban-yaki" filled with Iwate-grown Hiden Beans "Zunda-an".

Aeon E-Heart Co., Ltd. (Location: Chiba City, Chiba Prefecture, President: Yoshinori Okuno, hereinafter referred to as "the Company"), which operates restaurants in shopping centers nationwide, will be selling "Ooban-yaki" filled with "homemade chunky bean paste and zunda-an" for a limited time starting April 1st (Wed) at "Murasaki-an" (hereinafter referred to as "this store").

"Murasaki-an" is a "bean paste specialty store" where you can enjoy light meals and sweets using homemade chunky bean paste cooked in-store. To deliver seasonal flavors, we offer limited-time "Ooban-yaki" every month, tailored to the season and events. For the limited-time product from April, we will sell "Ooban-yaki" that combines "zunda-an" made with Hiden Beans from Iwate Prefecture and "homemade chunky bean paste." The zunda-an used this time is characterized by the rich aroma, natural sweetness, and moderate texture unique to Hiden Beans. When combined with our homemade chunky bean paste, which is cooked with less sweetness, you can enjoy a profound flavor. The contrast between the deep wisteria purple of the homemade chunky bean paste and the vibrant green of the zunda-an is visually striking, making it a recommended item for a small gift.

[New Product Overview]

Ooban-yaki with Homemade Chunky Bean Paste and Zunda-an

□ Selling Price: 200 yen (tax included)

□ Sales Period: April 1st, 2026 (Wed) - April 28th, 2026 (Tue)

（Photo is for illustrative purposes only）

※The end date may vary depending on sales status.

Selling Stores: "Murasaki-an" 5 Stores

・Kasai Store: 1F Food Court, Aeon Kasai Store, 3-9-19 Nishi-Kasai, Edogawa-ku, Tokyo

・Takezuka Store: 6-7-1-101 Takezuka, Adachi-ku, Tokyo

・Kashiwa Store: 2F Kashiwa Takashimaya Station Mall Specialty Store S Building, 1-1 Suehirocho, Kashiwa City, Chiba Prefecture

・Inage Store: B1F, Aeon Inage Store, 1-4-20 Konakadai, Inage-ku, Chiba City, Chiba Prefecture

・Shin-Itami Store: 3F Food Court, Aeon Style Shin-Itami, 18-1 Nakatsu, Ibaraki City, Osaka Prefecture

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Source: PR TIMES
Category: News

Aeon E-Heart to Launch Limited-Time "Ooban-yaki" with Iwate-Grown Hiden Beans "Zunda-an" on April 1st (Wed)!

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