'Karaage To-O' Wins <Grand Gold Award> for the 3rd Consecutive Year in the East Japan Supermarket Delicatessen Category at the '17th Karaage Grand Prix®'
Aeon Retail's 'Karaage To-O' achieved an unprecedented 3rd consecutive Grand Gold Award at the 17th Karaage Grand Prix. The product has been continuously improved, evolving its batter and soy sauce blend.
📋 Article Processing Timeline
- 📰 Published: April 11, 2026 at 00:12
- 🔍 Collected: April 11, 2026 at 00:22 (10 min after Published)
- 🤖 AI Analyzed: April 20, 2026 at 05:03 (220h 41m after Collected)
Aeon Retail's signature delicatessen, "Karaage To-O" (Fried Chicken King), has won the "Gold Award" for the 7th consecutive year at the "17th Karaage Grand Prix®" hosted by the Japan Karaage Association in the East Japan Supermarket Delicatessen category. Furthermore, it has achieved the "Grand Gold Award" for the 3rd consecutive year, an unprecedented feat in the history of the East Japan category.
Since its launch in 2019, "Karaage To-O" has aimed to be the "royal road of fried chicken that you want to eat every day," continuously reviewing and improving its ingredients and manufacturing methods for batter, taste, and texture every year. Through these efforts, sales have grown approximately 7 times compared to the initial launch (*1), and it has now grown into a product representing Aeon's delicatessen as the top-selling single item in Aeon Retail's food division.
In this year's renewal, to further enhance the umami of the meat, three points were strengthened: "thinness of the batter, juiciness, and aftertaste." Using an improved breader flour, a thin batter has been realized, allowing the original umami of the meat to be felt more directly. Also, by reviewing the marinating liquid, the juiciness the moment you bite into it has been improved. Furthermore, the blend of 3 types of soy sauce was adjusted to create a flavorful story with initial taste, middle taste, and aftertaste. Balancing aroma, umami, and richness, it has evolved into a fried chicken that "makes you want to eat it again."
[Sales Overview]
Available stores: Approx. 350 stores such as "Aeon" and "Aeon Style" (*2)
Price: 198 yen per 100g (213.84 yen including tax) (*3)
Size: Approx. 30-40g per piece
<"Aeon's Delicatessen" Official Site> https://chirashi.otoku.aeonsquare.net/hotdeli/
◇ Devices that Sublimated the Deliciousness ◇
[Device 1: Thin batter that makes use of the umami of the meat]
Since its launch in 2019, "Karaage To-O" has aimed to be the "royal road of fried chicken that you want to eat every day," continuously reviewing and improving its ingredients and manufacturing methods for batter, taste, and texture every year. Through these efforts, sales have grown approximately 7 times compared to the initial launch (*1), and it has now grown into a product representing Aeon's delicatessen as the top-selling single item in Aeon Retail's food division.
In this year's renewal, to further enhance the umami of the meat, three points were strengthened: "thinness of the batter, juiciness, and aftertaste." Using an improved breader flour, a thin batter has been realized, allowing the original umami of the meat to be felt more directly. Also, by reviewing the marinating liquid, the juiciness the moment you bite into it has been improved. Furthermore, the blend of 3 types of soy sauce was adjusted to create a flavorful story with initial taste, middle taste, and aftertaste. Balancing aroma, umami, and richness, it has evolved into a fried chicken that "makes you want to eat it again."
[Sales Overview]
Available stores: Approx. 350 stores such as "Aeon" and "Aeon Style" (*2)
Price: 198 yen per 100g (213.84 yen including tax) (*3)
Size: Approx. 30-40g per piece
<"Aeon's Delicatessen" Official Site> https://chirashi.otoku.aeonsquare.net/hotdeli/
◇ Devices that Sublimated the Deliciousness ◇
[Device 1: Thin batter that makes use of the umami of the meat]