Ion Retail will hold the second "Genki Festival" to promote frailty prevention from Friday, April 3rd to Wednesday, May 6th (holiday) at approximately 380 "Aeon" and "Aeon Style" stores*1).

In recent years, as aging accelerates, initiatives for frailty prevention are spreading to maintain physical and mental health for a long time. In light of this, our company has been implementing the "Genki Festival" initiative since September 2025 to provide an opportunity to consider health maintenance and lifestyle improvements.

For the second event, we will offer up to approximately 290 items*2) useful for maintaining health, such as supplements and nutritional foods. When you purchase eligible products, customers will receive WAON bonus points*3), and an amount equivalent to the points will be donated to regional welfare administrative organizations*4) for use in welfare activities. Furthermore, to help promote the health of more community members, we will hold the "Genki Mini Festival" at approximately 340 stores*5), where our store-qualified personnel will conduct health checks and skincare seminars.

<strong><Key Points of the Genki Festival></strong> <u>◆WAON Bonus Points awarded for purchasing eligible products</u>*3)<u>, an amount equivalent to the points will be donated to regional welfare administrative organizations</u>*4)

From Friday, April 3rd to Wednesday, May 6th (holiday), customers who purchase eligible products from 35 sponsoring companies, up to approximately 290 items*2), will receive WAON bonus points*3). In addition, an amount equivalent to the points will be donated to regional welfare administrative organizations*4) and utilized for initiatives such as local frailty prevention, not just personal health maintenance.

<u>◆Events to improve community health awareness and foster community, expanded from last year</u>

It is said that in addition to "nutrition" and "physical activity," "social participation" is also important for frailty prevention. To help promote the health and foster community among local residents, we will hold events offering information and experiences related to frailty prevention and lifestyle improvement. A large-scale event where our store-qualified personnel and business partners gather to provide health checks and seminars will be held at 4 stores*6). In addition to business partners, approximately 1.5 times more than last year, local government and community groups will also participate, creating a space for information provision and consultations regarding the health of local residents. Furthermore, to raise health awareness among more people, we will hold the "Genki Mini Festival" on Wednesday, April 15th, at approximately 340 stores*5), where our pharmacists and employees will conduct body composition and vascular age measurements, sugar content checks, and skincare seminars.

<Outline of Deployment> Implementation Period: Friday, April 3, 2026 - Wednesday, May 6, 2026 (Holiday) Participating Stores: Approximately 380 "Aeon" and "Aeon Style" stores*1)

<Example Products>

<About the Events> ■Limited Event at 4 Stores Booths will be set up with our store-qualified personnel, business partners, and local government/community groups gathered to provide information and experiences related to frailty prevention and lifestyle improvement, centered around health. In addition to measurements such as muscle mass, blood pressure, and vascular age by our pharmacists, health checks and seminars by 26 business partners and 8 local government/community groups can be experienced. *Participating business partners and local government/community groups vary by store.

●Aeon Style Takasaki (Gunma Prefecture, Takasaki City) Date/Time: April 18 (Sat) 10:00 - 17:00 Example participants and event content: ・Takasaki City Health Division <Let's get cancer screenings> ・Gunma Paz University <Measure your physical and oral muscle strength with experts> ・Ohayo Milk Industry Co., Ltd. <Experience oral condition checks> ・Mandan Fermentation Co., Ltd. <Start a fermentation habit that is kind to the environment and your body>, etc. (13 booths in total)

●Aeon Style Hakusan (Ishikawa Prefecture, Hakusan City) Date/Time: April 18 (Sat) 10:00 - 17:00 April 19 (Sun) 10:00 - 17:00 Example participants and event content: ・Hakusan City Active Health Division <Walk and be energetic! Hakusan Tanita Health Club> ・Hakusan City Longevity and Care Division <Learn about head health checks®> ・Meiji Co., Ltd. <Delicious protein intake every day!> ・Rohto Pharmaceutical Co., Ltd. <Vision and eye health check>, etc. (11 booths on both days) *Participating local government and business partners differ by day.

●Aeon Noah Store (Chiba Prefecture, Noda City) Date/Time: April 25 (Sat) 10:00 - 17:00 April 26 (Sun) 10:00 - 17:00 Example participants and event content: ・Noda City Health Center <Guidance on the "Noda Health & Sports App", etc.> ・Snow Brand Milk Products Co., Ltd. Noda Factory <Bone health check> ・Reider Japan Co., Ltd. <Is high blood pressure caused by cholesterol?> ・Yomeishu Seizo Co., Ltd. <Blood flow check>, etc. (up to 13 booths) *Participating local government and business partners differ by day.

●Aeon Style Ibaraki (Osaka Prefecture, Ibaraki City) Date/Time: April 29 (Wed, Holiday) 10:00 - 17:00 Example participants and event content: ・Ibaraki City <Challenge the physical fitness test! Exercise and nutrition for your benefit> ・Santen Pharmaceutical Co., Ltd. <Eye health check> ・Morrinaga Milk Industry Co., Ltd. <Is the brain and gut connected!? Activate with a health check> ・Lion Corporation <Create your one-of-a-kind My Toothbrush!>, etc. (13 booths)

Genki Mini Festival To help promote the health of more community members, our store-qualified personnel will hold the "Genki Mini Festival," an event related to frailty prevention. This will include measurements of body composition and blood pressure, as well as sugar content checks, hand care, and skincare workshops.

Date: Wednesday, April 15 Participating Stores: Approximately 340 stores *Dates and content may vary by store.

*1: Stores in Kanto, Hokuriku-Shinetsu, Tokai, Kinki, Chugoku, and Shikoku regions. *2: Product offerings and prices may vary by store. *3: WAON bonus points are awarded for payments made with Aeon card credit, AEON Pay, WAON electronic money, and various JMB WAON. Cash payments are not eligible for bonus points. For JMB WAON, half the amount will be awarded as miles. *4: Donation recipients vary by store and area. Donations will be made to one of the following: Takasaki City Health Division, Noda City Welfare Department Elderly Support Division, Hakusan City Health and Welfare Department Active Health Division, or Ibaraki City Planning and Finance Department Policy Planning Division. *5: Dates and content may vary by store. *6: Dates vary by store. *7: When purchased as a single item, the tax-inclusive price is rounded down to the nearest yen.

<For Reference> Ion Retail presented a total donation of 6,758,880 yen from the "Genki Festival" held from Friday, September 5, 2025, to Tuesday, September 30, 2025, to welfare administrative organizations in each region. These donations will be used for local frailty prevention initiatives.

(Image is for illustration purposes.) Donation ceremony with Sakura City Recipient: Sakura City Welfare Department, Senior Citizen Welfare Division Amount: 2,086,247 yen Ceremony Date: February 4, 2026 (Wed)

(Image is for illustration purposes.) Donation ceremony with Nagoya City Recipient: Nagoya City Welfare Division Amount: 1,630,821 yen Ceremony Date: February 9, 2026 (Mon)

(Image is for illustration purposes.) Donation ceremony with Saitama Prefecture Recipient: Saitama Prefecture Shirakobato Longevity Social Welfare Fund Amount: 926,846 yen Ceremony Date: February 20, 2026 (Fri)

The presentation ceremony for the donation of 2,114,966 yen to the "Ayagawa Town Health and Welfare Division Branch Office, Community General Support Center" is scheduled to be held in Ayagawa Town, Kagawa Prefecture, on Friday, April 10th.

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FACT BOX

  • Source: PR TIMES
  • Category: campaign|event