[Aeon Limited] Support Households! Enjoy Popular Breads like 'Numaru Series' at a Discount with App Coupons up to 40 Yen Off This Spring. Diverse Campaigns Including Limited-Time Products and 98 Yen Uniform Price Items.

Aeon will hold the "Spring Grand Bakery Fair" from April 1 (Wednesday) to April 7 (Tuesday), 2026 *1), at approximately 550 stores *2) including "Aeon" and "Aeon Style" in Honshu and Shikoku, and "Aeon Supercenter" and "MaxValu" in Tohoku. Amidst rising prices, this year's fair offers a variety of initiatives to help customers choose bread "affordably and enjoyably," including app coupon campaigns, limited-time products, and 98-yen uniform price items. In particular, the "Shopping App Coupon Festival" has expanded its eligible products to include long-selling items and the "Numaru Series," which is popular on social media, offering a lineup that allows customers to purchase them at even greater value. Additionally, the "Yamazaki Blueberry French Bread," a popular limited-time product every year, will also make an appearance. Furthermore, the highly popular "98-yen Uniform Price" campaign has been enhanced to include not only sweet breads and savory breads but also Japanese and Western confectionery, expanding the joy of choosing different items daily. This time, we are also running a prize campaign where customers can win up to 10,000 WAON POINTS, the largest prize amount ever, making it an even more attractive event for more customers to participate in. This year's "Spring Grand Bakery Fair" is designed to allow customers to enjoy the "fun of bread" from various angles, from newly introduced products to limited-time items, value-for-money uniform price campaigns, and even prize draws. Aeon will continue to stay close to our customers' lives and strive to make daily shopping more enjoyable. ## [Product and Campaign Overview] ### ■ This year's fair further enhances the "Shopping App Coupon Campaign" to offer bread at a discount, making it easier for customers to choose eligible products. During the period, coupons will be distributed via the "Aeon Shopping App" that can be used for products from Yamazaki, Pasco, Fujipan, Daiichipan, and YK Baking Company. By newly adding long-selling products and items popular on social media, the campaign offers an enjoyable way to save money. (Distribution via the Aeon Shopping App is limited to "Aeon" and "Aeon Style" stores in Honshu and Shikoku, excluding Tohoku.) #### ● Example of eligible products: "40 yen off" at the register with a coupon "Daiichipan Hitokuchi Tsutsumi Sausage" Daiichipan's long-selling "Hitokuchi Tsutsumi" series features bite-sized, easy-to-eat breads with rich flavors packed into fluffy dough, perfect for a short break or children's snacks. Individually wrapped for easy sharing, it's a convenient and delightful item that can be casually picked up in daily life. #### ● Example of eligible products: "30 yen off" at the register with a coupon "Fujipan Numaru" Series The Fujipan Numaru series, popular on social media, is a sweet bread series characterized by its "softness" and "melting creaminess," supported by its creamy, "bottomless addictive" taste. At this fair, "Numaru Danish," "Numaru Cream Bread," and "Numaru Koppe Bread" are offered at a discount when using the shopping app coupon. Enjoy the series' unique "melting deliciousness" at an even better price. "Yamazaki Bread" Sweet Bread Series Yamazaki's long-selling products, cherished by generations, are joined by new additions. In addition to classic items like "Mini Snack Gold," "Apple Pie," and "Ichigo Special," new products such as "Nama Choco no Pie" offer a rich variety for families to enjoy. This lineup is perfect for spring outings, snacks, and breakfast. Please take this opportunity to enjoy both the long-loved flavors and new deliciousness. #### ● Example of eligible products: "20 yen off" at the register with a coupon "Pasco Roll" Series Pasco's popular roll series will be available, including regional limited editions. In addition to the "Milk Roll" sold nationwide, "Tamago no Shittori Roll" available in Kanto and Niigata, and "Milk Roll Milk Coffee" sold in Hokuriku-Shinetsu, Tokai, Kinki, Chugoku, and Shikoku are among the regionally cherished products. This roll series, with its soft texture and gentle taste, is supported by a wide range of generations for breakfast and snacks. #### ● Example of eligible products: "10 yen off" at the register with a coupon "YK Baking Company Sanmy" "Sanmy," a long-loved soul bread of Kansai, makes an appearance as a fair product. "Sanmy" is a long-selling product loved mainly in Kansai, offering three flavors—cream, chocolate, and cake dough—in one. It's a satisfying sweet bread with subtly sweet cream, chocolate topping, and moist cake dough, supported by all generations. #### ▼ Download the "Aeon Shopping App" here https://www.aeonretail.jp/otoku/aeon_app/ ### ■ Yamazaki Blueberry French Bread, 1 piece This bread features blueberry jam rolled into a soft French bread dough. The soft chewiness of the dough and the moderate sweet and sour taste of blueberries spread in a well-balanced way, making it a delightful treat for breakfast or snacks. It can be enjoyed as is, but lightly toasting it enhances its aroma and brings out the blueberry flavor even more. The combination of fluffy dough and fruity blueberries is addictive, making it a satisfying item. - [Sales Stores] "Aeon" and "Aeon Style" in Honshu and Shikoku, "Aeon Supercenter" and "MaxValu" in Tohoku *2 - [Price] Main unit 398 yen (tax included 429.84 yen) *3 ### ■ <98 Yen Uniform Price> Campaign A wide range of popular products from major manufacturers such as Yamazaki, Pasco, Fujipan, YK Baking Company, and Awashimado will be lined up, offering a diverse selection of items including sweet breads, savory breads, Japanese and Western confectionery, and sweets. With approximately 40 items of sweet breads and Japanese/Western confectionery combined, the campaign aims to create a sales floor where customers can easily choose products at affordable prices and with a rich variety. - [Sales Stores] "Aeon" and "Aeon Style" in Honshu and Shikoku, "Aeon Supercenter" and "MaxValu" in Tohoku *2) ### ■ Highest Prize Amount Ever! Win up to 10,000 WAON POINTS! Application Campaign In the "Aeon Spring Grand Bakery Fair 2026," customers who purchase eligible products totaling 500 yen (tax included) or more from the six participating manufacturers (Yamazaki Baking, Shikishima Baking, Fujipan, Daiichipan, YK Baking Company, Awashimado) will be entered into a prize draw to win up to 10,000 WAON POINTS, the highest prize amount ever, or digital gifts. - [Eligible Products] All breads, sweet breads, savory breads, and Japanese/Western confectionery (room temperature) from Yamazaki Baking, Shikishima Baking, Fujipan, Daiichipan, YK Baking Company, and Awashimado *4 - [Eligible Stores] "Aeon" and "Aeon Style" in Honshu and Shikoku, "Aeon Supercenter" and "MaxValu" in Tohoku