First Store in Ibaraki Prefecture! Frozen Food Specialty Store '@FROZEN' Opens at Aeon Style Mito Uchihara on Friday, April 3rd

On Friday, April 3rd, Aeon Retail Co., Ltd. will open '@FROZEN', a frozen food specialty store offering approximately 1,500 items, inside Aeon Style Mito Uchihara (Mito City, Ibaraki Prefecture).

With the concept of 'transforming Japan's food scene through frozen foods and creating a new food style,' @FROZEN has expanded to 18 locations, primarily in the Kanto region. The new Aeon Style Mito Uchihara @FROZEN marks the 19th location nationwide for Aeon and its first in Ibaraki Prefecture.

Focusing on five food scenes—'Breakfast,' 'Lunch,' 'Dinner,' 'Snacks,' and 'Sweets'—the store offers authentic flavors from famous restaurants and international menus suitable for both daily use and special occasions like anniversaries and parties. It has been well-received by a wide range of customers, including dual-income households, seniors, single individuals, and the M/Z generations.

Highlights of 'Aeon Style Mito Uchihara @FROZEN'

■ One of the largest selections in Mito City with approx. 1,500 items to suit every food scene

From fresh-baked quality bread and cut fruits for daily breakfast, to lunch menus supervised by popular restaurant chains, one-plate side dishes that look elegant just by plating, and Japanese/Western dinners perfect for a treat, we provide a one-stop solution for your daily cravings.

■ Covering the latest trending sweets! Korean Sweets × Local Specialties

We offer a rich selection of trendy sweets, including popular Korean treats. Our 'Local Sweets' corner features carefully selected items from Hokkaido to Okinawa, curated by our buyers under the concept of 'touring Japan while staying in Mito.' Additionally, we are introducing 'Kasama Mont Blanc,' made with chestnuts from Kasama City, Ibaraki Prefecture, to promote local charm.

■ Enjoy the flavors of famous restaurants at home

We are introducing new lineups to @FROZEN, including products from the long-established Chinese restaurant chain 'Yokohama Ippinko,' known as the birthplace of 'Yokohama Tanmen,' as well as 'Menya Kokoro' and 'Ibaraki Butasoba Tokuryu Honten' via 'Gourmet X.' Furthermore, we offer hard-to-find specialties such as 'Sukesan Udon' (a soul food from Kitakyushu), yakitori from the long-standing chicken specialty store 'Umeya,' and French pastries from 'Dominique Doucet's Shop' based in Suzuka, Mie Prefecture.

■ Convenient, healthy, and delicious

We are introducing products that meet health-conscious needs without compromising on taste, such as 'GREEN SPOON' and 'Watami no Takushoku' (supervised by registered dietitians for nutritional balance), 'Taiyo no Tomato Men' (packed with the nutrition of about 3 tomatoes per bowl), and the Korean cuisine brand 'Hanbijae,' which incorporates the philosophy of food as medicine.

【Examples of Products at Aeon Style Mito Uchihara @FROZEN】

@FROZEN proposes five food scenes based on three sales categories: 'HEAT,' 'EAT,' and 'COOK.' We also feature unique selections only available at Aeon, such as Topvalu and Kantebole, along with many exclusive @FROZEN products.

【Origin of the name '@FROZEN'】

The '@' symbol is used to indicate location, similar to how 'at' is used in English (e.g., '@TOKYO'). The name '@FROZEN' carries two meanings: aiming to be the representative, highly specialized frozen food store that comes to mind when people think of frozen foods, and offering frozen foods that make you say 'Wow!' (a pun on the Japanese 'At!' exclamation).

【Store Overview】

Location: 2-1 Uchihara, Mito City, Ibaraki Prefecture
Sales Floor Area: Approx. 353㎡
Business Hours: 8:00–22:00 (@FROZEN), 8:00–23:00 (1F Food Floor)