"Gotochi WAON" Recognized by Guinness World Records™

Aeon's "Gotochi WAON" (Regional WAON) has been officially recognized by Guinness World Records™ for having the "Most municipalities partnered in a regional e-money card donation programme"*1, with a total of 193 partner municipalities. The official certificate was presented on March 27, 2026.

Since 2009, Aeon has issued "Gotochi WAON" cards in collaboration with local governments across Japan, where a portion of the usage amount contributes to the local community. When customers use "Gotochi WAON" via WAON e-money or AEON Pay (charge payment), Aeon donates a portion of the transaction amount to local governments and other organizations to support regional development, child-rearing, and environmental conservation.

As of March 27, 2026, the cumulative donation total has reached 3.6 billion yen. This Guinness World Record™ achievement is shared with the customers who use Gotochi WAON and the partner municipalities.

Aeon will use this recognition as an opportunity to further expand the circle of regional support through Gotochi WAON.

*1: Official record title: Most municipalities partnered in a regional e-money card donation programme

【Key Examples of Donation Utilization via Gotochi WAON】

■ Regional Development: Hokkaido Heritage WAON

A portion of the usage amount is utilized for the conservation activities of Hokkaido Heritage through the NPO Hokkaido Heritage Council.

Regardless of where in Japan it is used, a portion of the amount is donated to the "NPO Hokkaido Heritage Council" to help pass on the treasures found throughout Hokkaido to the next generation.

Donation Utilization Example

Used for the PMF concert on Rishiri Island. As a collaborative project between "Rishiri Island's Fishery Heritage" and "PMF," a PMF alumni concert featuring special guest Yoshiko Hanzaki was held on Rishiri Island on September 11, 2025. (Utilizing donations from March 2024 to February 2025)

■ Child-rearing Support: Edogawa Children's Future WAON