"Gotochi WAON" Certified as a GUINNESS WORLD RECORDS™ Title
"Gotochi WAON" has been recognized by GUINNESS WORLD RECORDS for having the highest number of partner municipalities in an e-money donation program.
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- 📰 Published: March 29, 2026 at 00:34
Aeon's "Gotochi WAON" (Regional WAON) has been officially recognized by GUINNESS WORLD RECORDS™ for the "Most municipalities partnered in a regional e-money card donation programme"*1, with a record of 193 partner municipalities. The official certificate was presented on March 27, 2026.
Since 2009, Aeon has issued "Gotochi WAON" cards in collaboration with local governments across Japan, where a portion of the usage amount contributes to local community development. When customers use "Gotochi WAON" via WAON e-money or AEON Pay (charge payment), Aeon donates a portion of the transaction to local governments and other organizations to support regional promotion, child-rearing support, and environmental conservation initiatives.
As of March 27, 2026, the cumulative donation total has reached 3.6 billion yen. This GUINNESS WORLD RECORDS™ achievement was made possible through the support of our customers who use Gotochi WAON and our partner municipalities.
Aeon will use this recognition as an opportunity to further expand the circle of regional support through Gotochi WAON.
*1: Official Record Title
(English) Most municipalities partnered in a regional e-money card donation programme
【Key Examples of Donation Utilization via Gotochi WAON】
■ Regional Promotion: Hokkaido Heritage WAON
A portion of the usage amount is utilized for the conservation activities of Hokkaido Heritage through the NPO Hokkaido Heritage Council.
Regardless of where it is used nationwide, a portion of the usage is donated to the "NPO Hokkaido Heritage Council" to help pass on the treasures found throughout Hokkaido to the next generation.
Donation Utilization Example
Used for a PMF concert on Rishiri Island. As a collaborative project between "Rishiri Island's Fishery Heritage" and "PMF," a concert featuring PMF graduates and special guest Yoshiko Sakizaki was held on Rishiri Island on September 11, 2025. (Utilizing donations from March 2024 to February 2025)
■ Child-rearing Support: Edogawa Children's Future WAON