Korean Makeup Brand LUNA Launches New 'Long Lasting Tip Concealer White' in Japan

Aekyung Industrial Co., Ltd. (Headquarters: Aekyung Tower 188 Yanghwa-ro, Mapo-gu, Seoul, Korea, Representative Director: KIM SANG JOON) is introducing new products from its Korean makeup brand 'LUNA'. The 'Long Lasting Tip Concealer White' (limited color '00 White') will be released on Qoo10 on April 1, 2026 (Wednesday) and will have an offline pre-sale starting April 18, 2026 (Saturday) at variety shops. Additionally, the 'Conceal Blender Palette 05 Tone Reset Cover' will be pre-released at drugstores and variety shops nationwide on April 18, 2026. The 'Long Lasting Tip Concealer' series has achieved cumulative sales of 11 million units between January 2014 and December 2025 and was ranked #1 at Olive Young for six consecutive years (January 1, 2018 - May 31, 2023). The '00 White' concealer (6.5g, 1,650 yen including tax) is designed to cover dullness, provide highlighting, and offer UV care. The 'Conceal Blender Palette 05 Tone Reset Cover' (6g, 2,420 yen including tax) was developed under the supervision of popular beauty YouTuber 'Cosme Wota Channel Sara' (1.53 million subscribers) and features five colors for skin tone correction and blemish coverage. LUNA began online sales in Japan in 2021 and expanded to offline stores in 2022, growing from over 650 stores in 2022 to 10,316 stores by December 2025.