Coffee trees being planted using agroforestry methods (Photo: BIKAS COFFEE LLC)
AD Works Group Co., Ltd. (Location: Chiyoda-ku, Tokyo; Representative: President & CEO Hideo Tanaka), which is involved in businesses such as investment real estate, will implement coffee tree planting in Nepal as part of its 140th-anniversary commemorative project.
As we approach our 140th anniversary, we have been considering initiatives not only to celebrate this milestone but also to create opportunities for new value creation for the next decade and towards our 150th anniversary. Through this project, we aim to contribute to the local economy involved in coffee cultivation and realize our company's vision: "Create a cycle of wealth and build a society where everyone can ignite their inner fire."
1. Thinking about social issues through the familiar "coffee"
Coffee is a familiar drink enjoyed daily by many of our employees. On the other hand, the "Coffee 2050 Problem" points to concerns about future production decreases due to deforestation and associated climate change. This project was adopted as an initiative to support sustainable coffee cultivation and create an opportunity to think about environmental and social issues, using the familiar coffee as a starting point.
Approximately three years after planting, the harvested coffee beans will be delivered to donors. A unique feature of this project is that it allows participants to imagine and reflect on the future of coffee and the company, rather than just planting trees and ending the initiative.
2. Sustainable coffee cultivation spreading in Nepal
Coffee seedlings to be planted (Photo: BIKAS COFFEE LLC)
This project is being implemented through BIKAS COFFEE LLC (Location: Bunkyo-ku, Tokyo; Representative: Yuki Sugai, hereinafter "BIKAS COFFEE"), which cultivates and sells Nepalese coffee. In 2025, AD Works Group held an in-house seminar by BIKAS COFFEE, providing employees with an opportunity to learn about the social issues facing the coffee industry. Prompted by this seminar, employees who agreed with the company's efforts to solve social issues through coffee cultivation proposed the coffee tree planting as part of the 140th-anniversary project.
Nepal is an emerging coffee-producing region with an environment suitable for cultivation, particularly in its mountainous areas. BIKAS COFFEE promotes agroforestry, cultivating coffee while utilizing existing forest environments, rather than the plantation model that involves deforestation for large-scale farm development. Many employees support this challenge of cultivating essential coffee while protecting the natural environment.
3. "Cycle of Wealth" connected by coffee tree planting
Meanwhile, in rural Nepal, one of the social issues is the emigration of young people for work abroad and the resulting aging of agricultural workers. This project will contribute to creating additional income for farmers and expanding employment opportunities for young people in Nepal.
Approximately three years after planting, coffee beans harvested from the planted trees are scheduled to be delivered to donors.
Scenes from an in-house tasting event
This initiative, which goes beyond simple donations or tree-planting activities by supporting local production and allowing donors to receive the results, embodies the vision that AD Works Group and BIKAS COFFEE share: to "create a cycle of wealth."
Through this initiative, AD Works Group aims to contribute to the realization of a sustainable society, deepen the connection between the company and its employees, and revitalize the organization, using the 140th anniversary as a catalyst.
AD Works Group 140th Anniversary Coffee Tree Planting Overview
・Implementation Date: Around the end of August 2026
・Implementation Locations: Darimbot Village, Nirmalpokhari Village, Nepal
・Number of Trees Planted: 30 trees (10 in the company's name, 20 in the names of individual employees and executives)
・Number of Individual Contributors: 50 people
・Total Project Cost: 1.486 million yen
Interview with the person in charge about commemorative tree planting and thoughts on the 140th anniversary can be found here:
"We want to embody our vision through 'coffee tree planting'!"
What the young employees of a real estate company celebrating its 140th anniversary envision for the future
https://prtimes.jp/story/detail/Bnpw5dSpJAr
AD Works Group Co., Ltd.
AD Works Group Co., Ltd. is an investment solutions company centered on real estate. Listed on the Tokyo Stock Exchange Prime Market. With its headquarters in Tokyo, it operates both domestically and internationally with bases in Osaka, Fukuoka, and Los Angeles.
The origins of our group date back to 1886 (Meiji 19), and we have continuously evolved with the times. We offer real estate investment products that meet the diverse needs of individuals and corporations, guided by our North Star (Purpose) and Vision.
Company Name: AD Works Group Co., Ltd. Location: Hibiya Kokusai Bldg. 5F, 2-2-3 Uchisaiwai-cho, Chiyoda-ku, Tokyo Representative: President & CEO Hideo Tanaka Established: February 1886 Securities Code: 2982 (Tokyo Stock Exchange Prime) URL: https://www.adwg.co.jp/
FACT BOX
- Source: PR TIMES
- Category: CSR