Ensuring Brand Safety and Reducing Management Costs: ADWAYS DEEE Adds Automated Ad Placement Tracking to 'JANEEE Fact Navi'

ADWAYS DEEE, a subsidiary of Adways Inc., has added a new feature to its 'JANEEE Fact Navi' tool—an AI-driven brand safety and compliance checker for the 'JANet' affiliate service. This feature automatically collects and manages URLs where advertisements are placed. Previously, advertisers struggled to gain a comprehensive view of where their ads appeared, often relying on self-reporting from media partners. This new functionality allows for exhaustive tracking, ensuring brand safety for advertisers and reducing the administrative workload for media partners. The system utilizes automated crawling and data from 'JANEEE JS tags' to identify placements, including older content that media managers might have overlooked. In a test run involving 77 media outlets, the system detected 15% more ad pages than manual reporting, successfully identifying guideline violations. ADWAYS DEEE remains committed to increasing transparency in the affiliate advertising market.