Keio University Associate Professor Eijiro Mizutani Appointed as Special Advisor to UNICORN

UNICORN Inc., a subsidiary of Adways Inc., is pleased to announce the appointment of Eijiro Mizutani, Associate Professor at the Keio University Institute for Media and Communications Research, as a Special Advisor. Professor Mizutani is an expert in constitutional, media, and information law, known for his analysis of fake news and platform regulation. With his extensive network and expertise across government and private sectors, UNICORN aims to strengthen its business strategy and external partnerships. The Adways Group is currently prioritizing collaboration across industry, government, and academia to define the ideal state of advertising. UNICORN has long focused on eliminating ad fraud and ensuring brand safety. However, given the rapid changes in the digital landscape due to generative AI and stricter regulations, deep insight into modern challenges is essential. By integrating academic and legal perspectives, UNICORN seeks to promote business strategies with legal validity and ethical standards. Through this appointment, the company aims to contribute to rule-making for a healthy market and improve the effectiveness of its management strategy.