PXC, a leader in Sales Promotion DX, to Showcase Full Lineup including XRPOP and Sustainable Solutions at OHKI Healthcare HD's Trade Show.

PXC Corporation (Headquarters: Taito-ku, Tokyo; Representative Director: Kenichi Komatsu), a group company of ADTANK Inc. (Headquarters: Taito-ku, Tokyo; Representative Director CEO: Kenichi Kanno), which supports management with "AI Technology x Human Resources," will exhibit at the "2026 OHKI Autumn/Winter Category Proposal Trade Show" (hereinafter referred to as the "OHKI Trade Show"), hosted by OHKI HEALTHCARE HOLDINGS INC., to be held on June 16 (Tue.) and 17 (Wed.), 2026, at the Tokyo Distribution Center.

At this exhibition, PXC will set up a joint booth with its parent company, ADTANK Inc. (hereinafter referred to as "ADTANK"), to propose optimal solutions for the production and implementation support of promotional materials for retailers, primarily drugstores.

■ Background of Exhibition

In February 2026, ADTANK entered into a business partnership with OHKI Healthcare HD, one of Japan's largest pharmaceutical wholesalers and distributors with a history of 1658 years. Together, they are jointly promoting proposal-based sales promotion support that connects manufacturers and retailers, covering everything from the planning and manufacturing of promotional fixtures to the utilization of XR and digital marketing.

The upcoming OHKI Trade Show is a proposal-oriented event where buyers and sales promotion managers from drugstores and other retailers can directly negotiate with exhibiting manufacturers. In the current drugstore market, the importance of "category proposals" to stand out among a vast array of products is increasing. Through this exhibition, PXC and ADTANK will propose support for executing these category proposals.

■ Exhibition Overview

Dates:
June 16 (Tue.) and 17 (Wed.), 2026

Venue:
Tokyo Distribution Center (TRC) Hall 1 (Halls A-D)

Scale:
Exhibitors: Approx. 230 companies / Expected Visitors: Approx. 2,000 (by advance reservation only)

Target Audience:
Buyers and Sales Promotion Managers from Drugstores, Supermarkets, Consumer Electronics Retailers, etc.

■ Future Outlook

As a member of the ADTANK Group, PXC will strengthen its next-generation marketing support system by leveraging AI and DX, going beyond the conventional scope of promotional material production. Based on its partnership with OHKI Healthcare HD, PXC aims to establish itself as a partner that accelerates business growth for both manufacturers and retailers by acting as a bridge between them.

▶ Inquiries: PXC Contact Window

■ About PXC Corporation

PXC Corporation is a promotion execution company within the ADTANK Group, specializing in the DX of sales promotion. It handles everything from the planning and manufacturing of promotional materials to character goods and e-commerce businesses.

Company Name: PXC Corporation
Address: 7F, Yamaguchi Building, 4-19-9 Taito, Taito-ku, Tokyo 110-0016
Established: 2026
Representative: Kenichi Komatsu, Representative Director
Business Activities: DX of Sales Promotion / Planning, Design, Production, and Operation related to Sales Promotion / Planning and Manufacturing of Promotional Materials / Business related to Planning, Production, and Sales of Character Goods / E-commerce Business
URL: https://pxc.co.jp/

■ About OHKI HEALTHCARE HOLDINGS INC.

With the mission of "Creating New Intermediate Distribution Industries that Generate Demand," OHKI HEALTHCARE HOLDINGS INC. works to create store environments that materialize latent consumer demand and generate new demand through proposals across a wide range of healthcare categories, including OTC pharmaceuticals, health foods, cosmetics, and daily necessities.

Company Name: OHKI HEALTHCARE HOLDINGS INC.
Address: 1-16-3 Otowa, Bunkyo-ku, Tokyo 112-0013
Founded: 1658
Representative: Hidemasa Matsui, Representative Director and President
URL: http://www.ohki-net.co.jp/index.html

ADTANK Inc.

ADTANK Inc. provides end-to-end support for corporate growth and transformation (TURN) by integrating advertising resources in both real and digital domains with practical knowledge in management, marketing, sales, and DX.

Company Name: ADTANK Inc.
Address: 7F, Yamaguchi Building, 4-19-9 Taito, Taito-ku, Tokyo 110-0016
Established: 1992
Representative: Kenichi Kanno, Representative Director CEO; Mitsuiku Iizawa, Representative Director COO
HP: https://adtank.co.jp/

Business Activities:
1. Management Support Consulting: Support for marketing and PR enhancement through unique AI analysis & measures based on impact.
2. Sales Promotion / DX Support: Integrated provision of promotional planning, production, and operation, optimizing both real and digital measures.
3. Digital Marketing / AI Utilization Support: Design and operation of marketing measures utilizing data analysis and AI.
4. Resource Provision / Project Support: Building and operating execution systems utilizing specialized personnel and external partners.
5. HR Support / Organizational Management: Strengthening recruitment through employer branding and improving organizational capabilities through training design and operation linked to management issues.