Adidas Originals Launches Blokecore Style Campaign Featuring Kento Nagao and Focusing on SAMBA Ahead of FIFA World Cup 2026

https://www.adidas.jp/blokecore

Adidas Japan K.K. (Headquarters: Minato-ku, Tokyo; Representative Director: Kohei Hagio)'s street sportswear brand "adidas Originals" will launch a campaign on Thursday, April 2, 2026, ahead of the FIFA World Cup 2026, to celebrate football culture. This campaign will fuse fashion culture and football with a blokecore style that combines the iconic "SAMBA" and the "Japan National Football Team 2026 Away Uniform." Kento Nagao of Naniwa Danshi, known for his love of football, will appear in this campaign.

The story of Adidas and football, from its beginnings to today, has built a deep relationship, supporting great plays on the pitch and becoming an icon on the street. Following the unveiling of the FIFA World Cup 2026 national team away uniforms featuring the iconic Trefoil logo at a launch event in Los Angeles, USA, on Thursday, March 19, Adidas Originals will launch a campaign embodying the blokecore style with "SAMBA" from a fashion culture perspective.

While the Three Stripes continues to open up new possibilities for world-leading athletes in the realm of high-performance gear, Adidas Originals celebrates the football culture that thrives outside the stadium, connecting it to the streets and communities. This collection expresses Adidas Originals' blokecore style by combining the iconic "SAMBA" with the trending "Firebird Adicolor Denim Pants" and the "Japan National Football Team 2026 Away Uniform." Looking at sports, streetwear, and subcultures across various eras, this Spring/Summer 2026 campaign reconstructs classic looks to suit a new generation of original individuals who are now embarking on their own paths, celebrating Adidas' past, present, and future as an original football brand.

About the Products

"SAMBA," a classic shoe that once shone in the football world. Faithfully inheriting its original silhouette, its elegant look with a thin, soft leather upper, suede overlay T-toe, and rubber sole has spread from the pitch to the streets, and is now loved by a wide range of generations as an indispensable icon in sneaker fashion. And this year, the FIFA World Cup 2026 will be held. In line with the excitement of the tournament, Adidas Originals will promote the blokecore style, focusing on "SAMBA," which can be called a football icon. Precisely because of this timing, strongly linked to the FIFA World Cup 2026, we will shine a spotlight on a shoe that most purely inherits the genes of football, giving new meaning to today's streets.

An essential item for the blokecore style, along with "SAMBA," is the "Firebird Adicolor Denim Pants," featuring the Three Stripes and Trefoil logo. This item plays a role in creating a classic, iconic look and naturally bringing out the unique mixed feel of the blokecore style. The Trefoil embroidery below the left pocket and the signature Three Stripes create a strong presence, allowing for timeless styling that pairs well with any top.

Furthermore, we offer the FIFA World Cup 2026 Away Uniform, emphasizing the fusion of football culture and lifestyle. It also stands out as an iconic game shirt, essential for completing the blokecore style.

About the Campaign

With a historic summer approaching, where many supporters will head out to cheer with their passionate feelings, Adidas Originals focuses on the power of football as a universal language of passion, movement, identity, and expression. Kento Nagao of Naniwa Danshi appears in this campaign. The story celebrates the passion for football, with the theme of watching a match with like-minded friends, from gathering in their respective blokecore styles the night before the match, sharing anticipation and excitement, to experiencing the match and cheering with unique friends. It also includes Nagao-san's passion and expectations for the World Cup, as he is known for his love of football.

Comment from Kento Nagao

"SAMBA" is one of my favorites among Adidas Originals. I usually wear "SAMBA" and I like how easy it is to match with any style. Since uniforms often have many colors, please try enjoying the blokecore style by wearing your favorite one-tone denim, such as blue or black, and pairing it with "SAMBA."

Product Information

Samba OG (B75807) Retail Price ¥15,950 (tax included) Worn by Kento Nagao

Samba OG (ID0478) Retail Price ¥15,950 (tax included)

Firebird Adicolor Denim Pants (KD1497) Retail Price ¥15,400 (tax included) Worn by Kento Nagao

Three Stripes Skirt Denim (KD2901) Retail Price ¥9,900 (tax included)

Pin & Scarf (KR3678) Retail Price ¥2,970 (tax included)

Crochet Crew Socks 2 Pairs (KD8398) Retail Price ¥2,970 (tax included)

Japan National Football Team 2026 Away Replica Uniform (JN1872) Retail Price ¥13,200 (tax included) Worn by Kento Nagao

Japan National Football Team 2026 Away Football Scarf (KC0741) Retail Price ¥3,850 (tax included)

Sales Information

List of Stores

Adidas direct stores (some products may not be available)

Adidas Online Shop https://www.adidas.jp/blokecore

CONFIRMED App https://www.adidas.jp/confirmed

Other Adidas Originals retailers nationwide

Adidas Originals Products https://www.adidas.jp/originals

Adidas Originals Apparel https://www.adidas.jp/45